Immersing yourself in the heart of a city and soaking up its unique atmosphere through personal challenges is a vision that is further strengthened by the brand’s partnership with one of the world’s fastest marathons, the BMW Berlin-Marathon. This internationally renowned event has seen 6 world records broken in 11 years. Founded in 1974, it made history when the course passed through the Brandenburg Gate for the very first time in 1990. Since then, the event has continued to grow and been popular with both athletes and the general public. In fact, since 2019, around 130 different nationalities and 61,000 enthusiasts have taken to the streets of the German capital, cheered on by around a million spectators. “This accessible and modern urban race is in perfect harmony with our vision for this type of event," emphasises Stéphane Waser, Managing Director of the brand, on the importance of this partnership. "This marathon is also a life-changing challenge for athletes and amateur sportspeople alike. We are delighted to be part of this incredible adventure.”
In preparation for the race that will take place on 26 September 2021, registrations are opened.
