While TAG Heuer’s origins date back to 1860s Switzerland, Eurosport Events’ collaboration with motorcycling’s world governing body, FIM, is in the early stages of an exciting journey, with the Paris-based company being appointed EWC promoter ahead of the 2015 season. However, Eurosport Events has already made great strides in revitalising the championship and its dynamism through an extensive broadcast push and calendar reform.
TAG Heuer’s decision to partner with the EWC stems from the company’s desire to be faithful to its DNA as a motorsport timekeeper, a function it pioneered more than five decades ago. But the partnership goes much further and will result in the creation of dedicated EWC online content based on the #dontcrackunderpressure tagline, trackside branding and on-event activation programmes.
EWC season 2016 begins with the longest race of them all, the 24 Heures Le Mans Motos, France, from 8-10 April. The schedule also includes the Portimão 12 Hours in Portugal (10-11 June), the Suzuka 8 Hours in Japan (29-31 July) and the Oschersleben 8 Hours in Germany (27- 27 August).
