Now winter is here, we can rediscover the joys of skiing. In Switzerland, we are keeping tradition, expertise and excellence alive. At Tag Heuer, they don’t only develop their watchmaking expertise and stimulate their potential for innovation and creativity, they also champion Swiss values, including our love of the mountains.
A first for the watch brand, these skis are produced using state-of-the-art technology with the greatest respect for tradition thanks to the knowledge and expertise of Swiss ski manufacturer Stöckli.
Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group stated: "Pioneering, high-tech, precise, high-quality: both our brands have these qualities in common. These two Swiss brands have achieved remarkable success worldwide and are also primarily aimed at young people. TAG Heuer has long acted as Official Timekeeper at the Skiing World Cup and its affiliation with the world of skiing dates back to the 1980s. This is not, therefore, a new strategy, but rather a grateful recognition of this sport which is a pillar of tourism in our country."
And who other than Stöckli – who has been manufacturing skis in Switzerland for 80 years – to work hand-in-hand with TAG Heuer's designers to create a special edition offering excellent sporting performance, with a unique, original and distinctive design?
Marc Gläser, CEO of Stöckli added: "This collaboration with TAG Heuer was enthusiastic and very professional from the outset. Both our brands are focussed on performance and high standards in product design. We are very proud to work with TAG Heuer and we are delighted that our skis will soon be available in TAG Heuer stores. They will be an exciting addition to each store and a strong signal for Swiss Made precision products.
