The inaugural Time To Drive Car & Watch Festival brought 6,500 attendees to Mana Wynwood November 7-8, following a VVIP preview at The Concours Club on November 6, transforming the Miami arts district into a gathering place for the global automotive and horological communities. Co-founded by Lex Borrero and Perri Dash and produced by 0260 (Zero To Sixty), the two-day festival united collectors, industry leaders, automotive enthusiasts, watchmakers and cultural figures through an extensive program of rare car showcases, exclusive watch presentations, live conversations and immersive brand experiences. Presented by Visa Infinite, the event featured 50 participating watch brands, 64 panelists and speakers, and hundreds of collector vehicles, establishing a new platform for the intersection of automotive, watchmaking, design and collector culture.
“We set out to create something that didn’t exist before, a platform that brings the global automotive and watch communities together under one roof, at a scale and in a format that hasn’t been done before,” said Lex Borrero, founder of 0260 and co-founder of Time To Drive. “Seeing 6,500 attendees come through and having so many influential names from both industries participate in our first edition validates the vision behind it. This is just the beginning of what we’re building, and we’re excited to take it even further in 2027.”
Building on the momentum of its inaugural Miami edition, co-founders Borrero and Dash also announced that the festival will return in 2027 under a new name, Time To Drive: Art Unframed, with an expanded format and a new Miami venue to be announced. The next edition will broaden the festival's focus beyond automobiles and watches, placing a greater emphasis on art, motorsports, music, design and the culture of collecting.
“What made this weekend special was the range of experiences and conversations happening under one roof,” said Perri Dash, co-founder of Time To Drive. “From rare automotive collections and independent watchmakers to live discussions, exclusive presentations and unexpected cultural connections, we wanted every part of the festival to offer something meaningful to discover. The response has pushed us to think even bigger about what's next. With Art Unframed, we're expanding that vision and creating an even broader platform for the worlds of automotive, horology, art and design to intersect.”
The weekend began Friday, November 6, with The Driver's Seat, an invitation-only experience for Grail VVIP guests at The Concours Club. Separate from the public festival at Mana Wynwood, the intimate opening celebration brought together four decades of iconic performance cars for an evening of track programming, including hot laps, live sessions and passenger rides with professional drivers. The experience also featured a panel conversation between Chopard U.S. CEO Jean-Baptiste Maillard and Lex Borrero. The Macallan served as Whisky Partner of the opening celebration.
The main festival took place Saturday and Sunday, November 7-8, at Mana Wynwood, where attendees moved through a series of curated automotive and watch destinations, alongside live programming, brand presentations and experiences celebrating performance, craftsmanship and collecting.
The automotive programming spanned several distinct showcases, each offering a different perspective on automotive history, engineering and design. Outdoors, WERKS: The German Concours brought together 150 curated Porsche, Mercedes-Benz and BMW vehicles in a celebration of German automotive engineering. Participating brands presented awards throughout the concours, culminating in the festival's Best of Show prize, which included $5,000 in cash and a limited-edition timepiece.
Icons of Stuttgart presented a museum-quality collection of rare and significant automobiles, including a Mercedes-Benz 300 SL Gullwing, a four-cam Porsche 356 Carrera, a Jägermeister Porsche 911 Carrera RSR and a Porsche 918 Spyder Weissach. The Monte Carlo Experience brought a red-carpet presentation of supercars to the festival, featuring notable examples including a Ferrari F40 and Aston Martin DB4.
Additional automotive highlights included the one-of-one Amazon Green Porsche Carrera GT, one of just six Ferrari Sergios ever built, the Porsche 964 Turbo featured in Bad Boys, and the new Gordon Murray S1, fresh off its world debut at Monterey Car Week.
At the center of the festival’s horological programming, The Collectors Club brought together 50 established maisons and independent watchmakers for exclusive presentations, limited-edition releases, rare timepieces and notable first-time Miami appearances. The weekend also coincided with the 2026 Grand Prix d’Horlogerie de Genève (GPHG), where participating brands Grand Seiko and Chopard received top honors, with both award-winning timepieces on view at the festival.
Chopard showcased its L.U.C 1860, winner of the GPHG Time Only Watch Prize, as well as its Mille Miglia collection, including the U.S.-exclusive Mille Miglia Classic Chronograph American Racing Stripes Edition, limited to 50 pieces worldwide. Grand Seiko presented its Spring Drive U.F.A. Ushio 300 Diver, recipient of the GPHG Sports Watch Prize, in blue and green gradient dials inspired by the tides and waters surrounding the Japanese archipelago. Guests could view and try on the timepiece, alongside a selection of exceptional watches typically reserved for private collector appointments.
Among the weekend's headline presentations, Jacob & Co. showcased its Bugatti Tourbillon, featuring a mechanical V16 engine animation crafted from a single block of transparent sapphire. Armin Strom debuted the Armin Strom x Exquisite Timepieces Mirrored Force Resonance Zeitgeist Blue, an exclusive 10-piece edition that sold out during the festival. Other notable releases and presentations included the 0260 x BAIT x Hanhart collaboration, limited to 176 pieces worldwide; NORQAIN's first titanium Wild ONE models; Perrelet's Turbine Casino Roulette; and L.Leroy's Vox Temporis.
Dennison made its first Miami presentation with the diamond-set ALD Checker, while Rapport London unveiled a Time To Drive limited-edition watch box featuring original artwork by automotive artist Manu Campa. VIEREN, founded by CEO Jessica Chow and the only female-founded watch brand exhibiting at the festival, also brought its independent watchmaking perspective to the collector community.
Across the two public festival days, 64 panelists and speakers representing motorsports, watchmaking, collecting, media and design participated in conversations and live programming exploring the people, stories and industries behind collector culture.
Saturday's lineup included Roman Sharf, CEO of luxury watch retailer Luxury Bazaar; Indianapolis 500 winner Alexander Rossi; and Joe Kirk, Vice President of Marketing at Grand Seiko Corporation of America. The day also featured special Porsche presentations and a live recording of The Smoking Tire with automotive journalist and podcast host Matt Farah.
On Sunday, automotive photographer Larry Chen, Porsche Penske Racing driver Felipe Nasr, MENTA Watches founder Adam Golden and automotive author A.J. Baime joined the programming. TV writer, comedian and car podcast host Spike Feresten brought Spike's Car Radio to the festival for a live recording. Guests also had the opportunity to meet Venezuelan boxing champion Jorge Linares and Puerto Rican artist Jay Wheeler, who participated in a panel conversation.
Assouline offered attendees an exclusive first look at Porsche: The Impossible Collection, the latest addition to its celebrated Ultimate Collection. The highly anticipated title captures 100 defining moments in Porsche history, bringing together the marque's most iconic models, engineering milestones and cultural influence in a collector's edition that reflects the intersection of automotive history and luxury publishing.
During the festival's closing-day programming, co-founders Lex Borrero and Perri Dash announced that the event will return in 2027 under a new name, Time To Drive: Art Unframed. The next edition will move to a new Miami venue, with additional details to be announced.
The evolution represents an expansion of the original concept, with plans for larger automotive and watch showcases, a wider roster of established and emerging automotive and watch brands, a stronger emphasis on motorsports and racing, and a more prominent integration of art and music throughout the experience.
Festival partners included Visa Infinite as presenting sponsor, The Macallan and its parent company Edrington, which showcased its portfolio of spirits brands throughout the weekend, including Brugal 1888 and No. 3 Gin, and Jack Daniel’s, which sponsored Saturday evening’s after-party at The Collector’s Club featuring Walshy Fire of Major Lazer. Unity Jets and The Pagani Residences also supported the festival.
For more information about the festival and future programming, visit www.timetodrivefest.com and follow @TimeToDrivefest on Instagram.
