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Jacob & Co.

Jacob & Co. is an artistic visionary Maison that displays boundless creative freedom. Setting a completely new tone, both in terms of design and complications, it celebrates being different.


Jacob & Co. is a luxury brand that creates watches and jewels for the world’s most famous entertainers and athletes as well as for royalty and the business elite. Its clients throughout the world are truly the top 1 percent in income and status who appreciate the very best luxury experiences. 

In 1986, at the age of 21, Jacob Arabo launched Jacob & Co., which began business as jewelry brand in the New York City Diamond District. In the 1990s his clientele included a number of-and-coming Hip-Hop artists. Many rose to become internationally celebrated entertainers who continued to go to Mr. Arabo who in turn created more impressive and more expensive jewels for them. He convinced male Hip-Hop stars to replace big yellow gold chains with big diamonds. He partnered with these artists to create bespoke pieces. These entertainers wearing his jewels became the source of worldwide publicity on the runway, red carpets, magazine covers and just about everywhere else where the rich and famous are photographed.

With his success secured in the jewelry world, he turned his focus to watches, which he was passionate about since he was 13 years old when his father gave him a world time watch. So, it is no coincidence that the first watch he created was the Five Time Zone. The quartz-powered travel watch with colorful contemporary dials, as well as interchangeable bezels and straps was both a fashion statement and a usable tool to travel the world with. It was a hit with the international jet-set crowd. A photo of supermodel Naomi Campbell with the Five Timezone watch put Jacob & Co. on the map for watches. 

With the success of the Five Time Zone, Mr. Arabo moved into the world of haute horlogerie. In 2007, he founded Jacob & Co. SA, based in Geneva. 

His first Swiss-made timepiece in 2007 was the Quenttin, the first watch with a vertical tourbillon and a 31-day power reserve. It was a hit and launched Mr. Arabo’s career as a Swiss watchmaker. 

What followed was a list of trailblazing timepieces. In 2013 Jacob & Co. unveiled the Epic SF24, a world time zone timepiece with a patented mechanical retro-style split-flap system that displays the time in 24 cities around the world. 

 Less than a year later Mr. Arabo created what was to become his most important timepiece: the celestial themed Astronomia Tourbillon. It featured an exposed four-arm vertical movement that rotates around a central gear and four exclusive satellites, each rotating on its own axis. 

“The Astronomia revolutionized high watchmaking, '' he says. “We took what had been a flat tourbillon and made it vertical, and made it turn around the dial. Still, however, it is rooted in traditional watchmaking. We took traditional Swiss watchmaking and turned it on its head.”

 Jacob & Co. watches continued to become more complex. In a novel partnership with Paramount Pictures, Jacob & Co. released the Opera Godfather, a musical watch that plays the theme of The Godfather movie on demand. It is combined with iconography from the film and a host of other functions. This was followed by a partnership with NBC/Universal for the Opera Scarface musical watch, which pays homage to the famous film starring Al Pacino. 

In 2018, Jacob & Co. unveiled The Twin Turbo Furious that combines two triple-axis sequential high-speed flying tourbillons, a decimal minute repeater, a monopusher chronograph, and a pit-board style mechanical reference time differential indication. There has never been a combination of complications presented in a single watch in the history of Swiss watchmaking.

A year later Jacob & Co. signed a long-term partnership with Bugatti “to create unique, never-before-seen timepieces.” Together they unveiled the Bugatti Chiron Tourbillon, the first luxury watch in history to have a fully working replica of the Bugatti W16 engine. 

In 2021, Jacob & Co. introduced three Twin Turbo Furious timepieces that featured both a fully transparent sapphire crystal case and a decimal minute repeater, a first in Swiss high watchmaking.

In nearly every case, Mr. Arabo was told that his timepieces couldn’t be made. But he eventually found Swiss watchmakers who are willing to turn his unusual ideas into reality. 

“I think I am fortunate that I approach watchmaking as a watch lover, not a watchmaker,” he says. “I don’t worry about whether it can be done, I just imagine what my clients and I would be excited to own. Then, I approach the watchmakers and they tell me it is impossible. Then I tell them to try and try and keep trying, and we finally figure out how to do it.”

His acceptance as a Swiss watchmaker was boosted in 2019 when three Jacob & Co. watches were selected as finalists for the prestigious 2019 Grand Prix d’Horlogerie de Genève (GPHG). In 2020, four Jacob & Co. watches were named as finalists. In 2020, Mr. Arabo was named as a member of the GPHG Academy. 

During this time Jacob & Co. has grown from a single kiosk to an international luxury brand with flagship boutiques and points of sale at prestigious watch retailers throughout the world. In 2022 Jacob & Co. moved its branded boutique in Geneva to Rue du Rhone, the most important shopping street in the city. 

Jacob & Co. has surpassed 20 years as a watchmaker and 35 years as a jewelry company. Despite the immense growth of the brand, Mr. Arabo says his goals are the same as when he started his company. 

“It's about making the impossible a reality. I have achieved this goal beyond even what I thought was possible,” he says. “I still have endless enthusiasm toward creating things that haven’t existed before and I enjoy what I’m doing to think that far into the future. As far as I’m concerned, the best is yet to come.”

Jacob & Co. is founded as a high- and fine-jewelry company by Jacob Arabo. The company quickly finds success with celebrities’ clients like Jay-Z, Madonna, J-Lo, David Beckham, Pharrell Williams, and more.
After its success in high-jewelry making, Jacob & Co enters the watchmaking business with its Five Time Zone model.
Arabo founded Jacob & Co. SA in Geneva, Switzerland, and introduced his first high-watchmaking timepiece, the Quenttin, the first watch to have a vertical tourbillon and a 31-day power reserve, at the time the world's longest power reserve.
Introduction of the Fleurs de Jardin, partnerships with Bugatti and participation for the first time in the GPHG (three watches nominated) and the watch charity Only Watch.
Jacob & Co. moved its Geneva boutique from the Four Seasons Hotel des Bergues to a two floors dedicated space at Rue du Rhône 86, the most prestigious street for luxury shopping in the city.

“Inspired by the Impossible” 

Jacob & Co. creates timepieces and jewelry that have captivated celebrities and notables from the watchmaking world and dazzled on fashion’s red carpets and cover shoots. With a unique talent for creating designs that are as innovative as they are spectacular, the company has grown into one of the most recognized luxury brands in timepieces and jewelry. 

At the heart of the company is the passion, drive and creative force of Mr. Arabo. With a respect for traditional craftsmanship and artistry and an ability to envision and realize exquisite jewelry and unique timepieces, he makes the truly extraordinary a reality through the alchemy of edge and elegance. 




The Astronomia was a groundbreaking watch when it was first introducing in 2014. The triple-axis tourbillon powering the movement is a testament to the heritage of Swiss high watchmaking, while nothing else about this timepiece is even remotely traditional. Instead, watchmaking principles are used in innovative ways to create this solar system on the wrist, with its four-armed structure (tourbillon, 288-facet Jacob-cut diamond, magnesium globe, and time display) rotating around the dial constantly.

The Astronomia Sky combines the fascination of the Astronomia, with its turning and spinning satellites, with an astronomical complication. The base of the movement turns once in a sidereal year, while an Oval Sky Indication shows the constellations overheard at any given time.

Complicated but easy to use, thanks to a dedicated app that makes setting the Sky a breeze, the Astronomia Sky continues to Astronomia Collection’s legacy.

Combining a high-watchmaking double-axis tourbillon with precious-stone planets that rotate both clockwise and counterclockwise around the “sun” (a Jacob-cut Citrine with 288 facets), the Astronomia Solar is always changing, and it will change the way you look at luxury watches.

Astronomia Art

The idea to use the Astronomia as a platform for displaying pieces of art is a bold one, but the sapphire case turns out to be the perfect gallery to showcase painstakingly engraved Phoenix, Dragons, and Monkeys; hand-painted Octopi; feather-light Spiders, and other objets d’art.

Fleurs de Jardin

Inspired by the sophisticated mechanism of the Astronomia Solar, the Fleurs de Jardin makes high watchmaking colorful and feminine. The double-axis tourbillon and gemstone flowers on the upper level turn clockwise, while the base dial turns counterclockwise.

Twin Turbo and Twin Turbo Furious

The Twin Turbo is the first high watchmaking sports watch, inspired by the world of supercars. Not only does it feature twin triple axis sequential tourbillons in a sporty case, it also integrates a decimal minute repeater.

The Twin Turbo Furious is a masterpiece of Haute Horlogerie with 832 components in the movement plus another 88 in the case. The Twin Turbo Furious features a combination of complications never before seen in a single watch: twin triple axis sequential high-speed tourbillons, a decimal minute repeater, a monopusher chronograph and an instantaneous differential time display, all in this supercar-inspired timepiece. 

Opera (Godfather, Scarface and Opera Minute Repeater)

Inspired by the world of music, Jacob & Co. worked long and hard to combine high watchmaking with Swiss music boxes, and the result is the Opera Collection.

The Opera Collection combines a triple-axis tourbillon with a Swiss Music Box, while the entire dial turns 120 degrees.

The Opera Godfather Minute Repeater adds a minute repeater to the mix of complications.

Bugatti (Twin Turbo Furious Bugatti, Epic X Chrono Bugatti, Bugatti Chiron Tourbillon)

Luxury watchmaker and jeweler Jacob & Co. and Bugatti, high-performance sports car maker, are collaborating on a series of exclusive co-branded products.  This long-term partnership brings together two giants of cutting-edge design that share a passion for pushing the limits of what seems mechanically possible, crafting the most sophisticated engineering in machines of eye-catching beauty.

Epic X Chronograph

A bold and sporty column-wheel chronograph, the Epic X Chronograph makes a statement on the wrist. Available in a number of materials and colors, the Epic X Chronograph is a watch for every occasion.

The long-term partnership between Lionel Messi and Jacob & Co. uses the Epic X Chrono to create limited editions and unique pieces, incorporating the colors of the flag of Argentina, Messi’s famous number 10, his stylized “M” logo and his signature on the caseback.

Epic SF24

The SF24 is meant to invoke a vintage feel, while at the same time using a sophisticated watchmaking mechanism to reinvigorate a world time watch. Inspired by the Split-Flap boards in airports and train stations, this hyper-complicated mechanical movement is simple to use.

Oil Pump and Pioneer

The tradition of automatons in watchmaking is long and varied, normally with a very traditional focus. Jacob & Co. excels in traditional watchmaking, with a modern twist, which perfectly describes the Oil Pump. These are traditional automatons, with contemporary subjects – the oil and the construction industries.


The Brilliant collection, including Brilliant Flying Tourbillon, Brilliant Skeleton, and Brilliant Mystery, is a simple, beautiful collection for all the important moments of a woman’s life. Combining high watchmaking with high jewelry, for a very special woman.


Cut From A Different Cloth

Known the world over for producing exquisite timepieces dripping with luxuriousness. Cases adorned with diamonds, platinum, gold and various other precious metals and stones. They are also equipped with diamond and precious gem encrusted bezels and bracelets and sapphire crystals. These timepieces are more jewelry than watch, yet they still help you count down the seconds in style. Offering models in stainless steel as well as precious metals, they truly have made their mark on the watchmaking world as wrist candy for the stars.

Watchmaker To The Stars

Scour the catwalk, awards nights, music videos and concerts of the rich and famous and a Jacob & Co won’t be far from the wrist of the elites. Comments have even been made, referencing the jeweler in many songs. Worn by the likes of Victoria Beckham, Lady Gaga, Naomi Campbell, Zay-Z, Beyonce and Jennifer Lopez these beautiful pieces of jewelry certainly impress. When wearing one on the red carpet, the stars know they are in good hands, as Jacob the jeweler knows how to create pieces that easily highlight their individuality. Producing pieces for men and women, these are the kind of watches that mean to impress.

The Billionaire Watch

The Billionaire Watch is perhaps the ultimate in excess for the wrist. When ordinary won’t do, the billionaire starts to shine. 18K white gold case encrusted with 260 carats of diamonds, spanning, the case, dial and bracelet. The dial showcases 12 baguette cut diamonds, one for each hour, which is housed inside a protective sapphire crystal. This is a timepiece that surely will impress and receive more than a few casual comments, the Billionaire truly is a special piece cut from a very different cloth.

Palatial Five Time Zone

The Palatial Five TIme Zone allows the wearer to be able to know the time in five different regions throughout the earth, the ultimate for the elite world traveller. Showcased in stainless steel or black PVD coating, this model is not offered with a bracelet, only a leather strap.

The time is not set via one standard crown, instead each is individually controlled by its own crown enabling the hands of each time-zone to be set individually. All models feature a scratch resistant crystal.

Constant Improvement

Not content with resting on their laurels for a minute, the brand easily go from strength to strength. As more celebrities climb on board we won’t see a slow down anytime soon in this powerhouse of the industry. WIth the power of celebrities on their side, there is no stopping what amazing creations will come next.