WHEN: AUGUST 7-9, 2025
Following a successful inaugural year, Watch Week Aspen returns this week, August 7–9 with an even bigger brand roster and event line-up. The free, open-to-the-public watch enthusiast event is the premier summer retreat for watch lovers in North America, and continues to grow, offering a unique blend of horology and Rocky Mountain adventure.
2025 Participating Watch Week Aspen Brands and Partners Now Include:
A. Lange & Söhne, Arnold & Son, Audemars Piguet, Avi & Co., Betteridge, Bremont, Gerald Charles, Glashütte Original, H. Moser & Cie., IWC, Meridian Jewelers, Moritz Grossmann, Norqain, Oliver Smith Jeweler, Omega, and Zenith. Additional brands will be announced in the coming weeks. The packed 2025 event lineup offers a chance for attendees to engage with leading brands with memorable experiences in an unforgettable Aspen setting.
2025 Watch Week Aspen Events
THURSDAY, AUGUST 7
Oliver Smith Jeweler & Moritz Grossmann Timepiece Vault – Day 1 at Oliver Smith Jeweler | 11:00 AM – 6:00 PM
Explore a curated vault of rare pre-owned watches and limited-edition pieces from Moritz Grossmann, a German independent brand reviving traditional Saxon techniques.
Gerald Charles Lounge – Day 1 at Oliver Smith Jeweler | 11:00 AM – 6:00 PM
Recharge with gourmet espresso drinks, signature cocktails, and a full bar while discovering the world of Gerald Charles, founded on the legacy of watch designer Gerald Genta.
ZENITH Anniversary Collection with Ellen Sorensen – Day 1 at Betteridge | 2:00 PM – 5:00 PM
Discover the ZENITH 160th Anniversary Collection and unique pieces with Americas Brand President Ellen Sorensen.
Audemars Piguet : The Perpetual Calendar, Made Simple at Audemars Piguet | 3 PM – 4 PM
Join Guillaume Gruet of Audemars Piguet for an inside look at intuitive timekeeping and the future of the perpetual calendar.
Watch Week Aspen Welcome Party at the W Aspen Rooftop | 5:00 PM – 7:00 PM
In partnership with Modern Luxury Aspen, enjoy cocktails, light bites, and conversation to kick off the festivities.
FRIDAY, AUGUST 8
Hike with Jimmy Chin, Presented by Bremont | 8:00 AM – 11:00 AM
Join world-renowned adventurer Jimmy Chin for a scenic morning hike, followed by breakfast and a preview of Bremont’s newest collection.
ZENITH “El Primero”: First Coffee, First Look at Betteridge | 10:00 AM – 12:00 PM
Stop by the ZENITH coffee corner outside Betteridge to enjoy a delicious morning coffee from our specialty espresso bar before heading inside to discover the ZENITH Collection.
ZENITH Anniversary Collection with Ellen Sorensen at Betteridge – Day 2 | 10:00 AM – 5:00 PM
Discover the ZENITH 160th Anniversary Collection and unique pieces with Americas Brand President Ellen Sorensen.
Oliver Smith & Moritz Grossmann Timepiece Vault – Day 2 at Oliver Smith Jeweler | 11:00 AM – 6:00 PM
Gerald Charles Lounge – Day 2 at Oliver Smith Jeweler | 11:00 AM – 6:00 PM
TECHNOLOGY & MATERIAL INNOVATION, Presented by OMEGA - Day 1 at Omega Aspen | 1:00 PM – 3:00 PM
Experience a hands-on demo of Omega’s anti-magnetic tech and dive into the brand’s pioneering materials and engineering.
F1 Hot Lap: Race Against the Clock with H. Moser & Cie. at Betteridge – 1:00 – 4:00 PM
See the latest H. Moser & Cie. novelty timepieces and test your reflexes in a state-of-the-art Formula One racing simulator. A high-octane challenge inspired by the Swiss brand’s F1 partnership—can you beat the best?
A. Lange & Söhne Private Viewing at A. Lange & Söhne – Day 1 | 3:00 PM – 6:00 PM
Join Charles Langlois, President of A. Lange & Söhne Americas, and a Lange watchmaker to discover the brand’s latest novelties, including the newly debuted ZEITWERK DATE in 750 pink gold.
Time Well Spent: An IWC Showcase – Day 1 at IWC at Meridian Jewelers | 3:00 PM – 6:00 PM
Preview rare and new IWC timepieces in an intimate brand-led showcase.
Retail vs. Reality: Boutique Relationships with Yoni Ben-Yehuda – Day 1 at Audemars Piguet | 3 PM – 4 PM
Gain collector insights on building authentic connections with watch brands and boutiques.
Cocktails & Canapés with Arnold & Son | 4:00 PM – 6:00 PM
Gather for cocktails and canapés with industry insiders and collectors.
Exclusive Evening Cocktail with Avi & Co. | 4:00 PM - 6:00 PM
Explore curated high-end timepieces from Richard Mille, Patek Philippe, Audemars Piguet, Rolex, and an exclusive first look at the Avi & Co. Ice Collection, while enjoying handcrafted cocktails.
Golden Hour: Collectors’ Cocktail Party | 6:00 PM – 9:00 PM
An elegant evening of drinks and conversation with tastemakers, collectors, and friends of Watch Week Aspen.
SATURDAY, AUGUST 9
Pickleball Hangout with Norqain at Oliver Smith Jeweler | 10:00 AM – 12:00 PM
Join Olympian Alex Ferreira for a casual morning of pickleball, open to all levels.
Gerald Charles Lounge – Day 3 at Oliver Smith Jeweler | 11:00 AM – 6:00 PM
Oliver Smith & Moritz Grossmann Vault – Day 3 | 11:00 AM – 6:00 PM
Glashütte Original : Seventies ‘X’ First Look at Oliver Smith Jeweler | 1:00 PM – 3:00 PM
Enjoy cocktails and light bites while previewing a Miami-inspired limited edition of the Seventies Chronograph, and meet brand executives Stephen Kounas and Ali Marquez.
TECHNOLOGY & MATERIAL INNOVATION, Presented by OMEGA - Day 2 at Omega Aspen | 1:00 PM – 3:00 PM
ZENITH Coffee Break with Betteridge - Day 2 | 2:00 PM – 4:00 PM
A. Lange & Söhne Private Viewing – Day 2 at A. Lange & Söhne | 3:00 PM – 6:00 PM
Time Well Spent: An IWC Showcase – Day 2 | 3:00 PM – 6:00 PM | Meridian Jewelers
Retail vs. Reality: Boutique Relationships with Yoni Ben-Yehuda – Day 2 at Audemars Piguet | 3 PM – 4 PM
Speaker Series & Cocktail Reception, Presented by Bremont | 4:00 PM – 6:00 PM
(Reception at 5:00 PM) Enjoy two dynamic industry panels followed by a celebratory cocktail hour.
Watch Week Aspen events will highlight countless rare timepieces from leading brands – including new, hard-to-find, and collectible pre-owned models. Select participating brands, including Arnold & Son and Norqain, plan to reveal new models to the world for the first time during the event.
Presented by Oliver Smith Jeweler, the Aspen Chamber Resort Association, and local retail partners, Watch Week Aspen was established to highlight the many watch boutiques and retailers that call Aspen home while showcasing the region’s countless off-season charms. The week-long celebration of wristwatches takes place against the breathtaking backdrop of the Rocky Mountains. Throughout the event, watch lovers will have the opportunity to gather, expand their knowledge, build connections, enjoy curated events and experiences, and discover extraordinary new timepieces in Aspen’s world-renowned downtown.
According to Elizabeth Smith, Managing Director of Oliver Smith Jeweler and founder of Watch Week Aspen, “Aspen is a watch lover’s paradise. There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this special place and our shared passion—wristwatches. We are so excited to welcome new and returning collectors and brands for year two of Watch Week Aspen.”
Curious newcomers and watch connoisseurs can expect an action-packed itinerary of camaraderie and collaboration, encompassing an opening reception, informal gatherings, educational panels, and immersive activities presented in partnership with top watch brands, influencers, and local retailers.
While Watch Week Aspen is free and open to the public, event registration is strongly encouraged to ensure registered attendees claim their spot in the week’s exclusive events and hosted excursions, which will be incorporated into the fabric of Aspen’s picturesque downtown and the surrounding Rocky Mountain region.
