Press release
Located on the famous Madison Avenue, this new flagship for the Brand employs a sophisticated architectural concept to showcase its enthralling universe and unique savoir-faire.
The Girard-Perregaux flagship in an exceptional location
Girard-Perregaux's first ever American boutique is strategically located at number 701 Madison Avenue, the prestigious home to some of the world's finest luxury Brands. The Leonori building, constructed in 1902 and designated a city landmark, houses Girard-Perregaux between 62nd and 63rd streets.
In this distinguished setting, the Brand has created a backdrop for its collections in complete alignment with its philosophy. With a deep connection to the Swiss watchmaking tradition it has been enhancing for over two centuries, the Manufacture combines modern technology with the very finest craftsmanship. Its exquisitely designed models are developed with scrupulous attention to detail in an unending quest for excellence.
The boutique's interior architecture reflects this spirit. The Italian architect Ermanno Previdi worked following the design inspiration of the Brand's President, Luigi Macaluso and his son Stefano, Vice President and a trained architect. The forms and materials he used offer a modern take on the values espoused by Girard-Perregaux.
All of the Brand's collections, including the Haute Horlogerie models and limited editions, are showcased in this elegant environment. Visitors can admire some truly exceptional watches, among them the famous Tourbillon with three gold Bridges.
The new flagship boutique is the eighth to be opened by the Brand worldwide, after
Gstaad, Beijing, Shanghai, Hong Kong, Macau, Prague and Beirut, and serves alongside an exclusive network of high-end retailers. It is also a reminder of Girard-Perregaux's historic links with the United States. These date back to the 19th century, with the Brand establishing its presence here in 1850. It was the United States Patent Office that granted Constant Girard-Perregaux the patent for the design of his celebrated Tourbillon with three gold Bridges movement in 1884.
