At first sight, Armin Strom AG today has little in common with the master skeletoniser's original business. Individual pieces crafted by hand in the minutest detail were the foremost priority in those days, and Armin Strom worked alone for many years. Today the company is a true Manufacture equipped with the latest machine tools, and its employees produce small series of watches of the finest quality fitted with an in-house movement.
First appearances can often be deceptive, however, and in fact there are many similarities. For one thing, the brand would not even exist without Armin Strom. But above all, it is his horological values which are shaping the company today and in the future. These values include his love for the smallest detail and his quest not only for technical, but also for aesthetic perfection.
Finally, there is the conviction that a hand-finished movement, as an object of high-precision mechanical art, is too good to remain hidden behind a dial and a steel case back. On the basis of the skeletonised watches the Armin Strom Manufacture is now developing and manufacturing new watches of contemporary design.
The exposed movement occupies centre stage here, not only as the drive mechanism, but above all visually. How the energy store, wheel train and escapement engage with one another can be perceived three-dimensionally by the observer, and the functions become transparent. This represents a new interpretation of the watchmaking tradition of skeletonising.
