In February 2016, HYT and Preciflex raised a record CHF 23 mio propelling the Neuchâtel based companies into a different category. To fully leverage on this new positioning the sister companies have undertaken a series of operational measures to ensure their respective growth.
Firstly, HYT will deliver a new movement to the market in 2018. The new products will embark proprietary and powerful movement allowing the possibility of introducing smaller watches in addition to the inclusion of a range of new fluidic indications. In parallel, Preciflex widens its strategic fluidic capabilities to bring alternatives to the entry level price watch industry, a segment that is currently challenged by the arrival of ‘connected’ watches. Patrick Berdoz had previously mentioned that ‘this revolution will be commercialised with a strategic partner or by a sister company under a new brand’.
To roll out their strategic projects, HYT and Preciflex decided to adapt their organisations to these new challenges. Vincent Perriard becomes member of HYT and Preciflex’s Board. His priority will remain HYT’s products and the development of the brand in its current and future markets. He will have in addition responsibility for the marketing and commercial strategy of Preciflex.
Gregory Dourde, current CEO of Preciflex, will become CEO of HYT. He will be tasked with accompanying HYT as it enters a new developmental phase of its organisation. As CEO, Gregory will be instrumental in accelerating innovation projects, optimising HYT’s production of watches and reinforcing the development of the brand in its markets.
