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Doxa - New markets for SUB

Doxa New markets for SUB

Doxa Watches maintains its dynamic expansion strategy, opening up new and very promising markets for the SUB.

  • The brand establishes a presence in India with the country’s leading agent.
  • The brand opens in Norway, a Nordic country with a maritime tradition.
  • The brand also opens in Romania with the country’s leading agent, as well as in Bulgaria.
  • Doxa Watches increased its market share in 2020.
  • Doxa Watches opens new and promising markets for the legendary SUB diver’s collection.
  • Doxa Watches nurtures partnerships with strong, leading agents for sports and diving watches.

New markets for SUB

Sub 300 Navy Caribbean © Doxa

Encouraged by the brand's strong results since the beginning of the year, and the successful relaunch of the SUB concept the year before, Doxa Watches continues to redeploy the brand internationally.
Following the US, the UK, Australia and Europe, Doxa Watches is now establishing a presence in India with a partner of choice: Ethos Watches, the country’s leading agent for high-end Swiss watch brands, including sports watches and diver's watches. With a deep and broad knowledge of the local market, Ethos Watches demonstrates impressive distribution and sales power in this dynamic market. Doxa is starting with two strategic points of sale before deploying throughout the country.

New markets for SUB

Sub Automatic C-Graph © Doxa

Another market opening this month is Norway, a country with a strong maritime tradition, with customers who are very knowledgeable in terms of robust watches, both for sports and diving. Doxa Watches is partnering with well-established agent SWISS TIME, leveraging their strong local expertise to develop this very promising market for the Swiss brand.
Doxa is also strengthening its presence in Eastern European markets that are already well familiar with the brand. The SUB concept will now be available in Romania, where Doxa Watches will be working with B&B Collection, the country's leading retailer. In Bulgaria, the Swiss brand is partnering with Giulian Watches and Jewellery, a leading retailer of the major high-end Swiss watch brands in this market.

New markets for SUB

Sub 300 Orange Professional © Doxa

With all these important milestones in recent history, it is worth remembering that Doxa Watches, founded in 1889, was the first brand to launch the first professional diver's watch for the general public in 1967, with the legendary SUB 300. Based in Biel in the canton of Bern in Switzerland, Doxa Watches is owned by the Swiss Jenny family. The general management of Doxa Watches is under the responsibility of Jan Edöcs, CEO of Doxa Watches.


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The brand

DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Located in Le Locle (NE), in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).

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