Introduced on the continent for the first time, the Swiss brand’s legendary collections, including Speedmaster, Seamaster, Constellation and De Ville, can now be purchased directly through the company’s website.
Over the past several years, the introduction of Omega’s e-commerce has proven to be a huge success within the USA and UK, the first two markets to provide the platform. Now, the same excellent service and diverse choice of timepieces will be offered to European customers, bringing them closer to Omega than ever before.
Raynald Aeschlimann, President and CEO of Omega, is excited about the many advantages for the brand and its clients. He says, “This evolution of Omega’s e-commerce is all about the customer. We want to give them direct access to our watches and accessories from the comfort of home, and from any corner of their country. We’ve developed exciting tools along with our exceptional standards of customer service, enabling them to connect with us and shop with total confidence.”
In addition to online sales, Omega will continue to develop its global network of location-based boutiques, which are still considered to be an important part of the shopping experience. However, the rollout of e-commerce will add an extra opportunity for consumers to fulfil their needs.
Although Europe has been chosen as the latest market to welcome Omega’s online sales, the brand expects that more countries will follow in the near future.
