Seiko was recognized as ‘Brand of the Year’ in the watch category at the 2015-2016 awards ceremony of the World Branding Forum.
The judging system is unique. From a nominated list of 2,600 brands from 35 countries, the winners are selected through a three-part process involving brand valuation by the World Branding Forum, a consumer research project and an on-line vote by the public.
Seiko was selected for this award alongside many other prestigious brands, including Apple, Louis Vuitton, Mercedes Benz and Google.
“The Awards is a celebration of the achievements of some of the greatest brands around the world. To win, a brand needs to have built a good reputation and trust with consumers, as 70 percent of the scoring process comes from consumers voting for their favorite brands,” said Richard Rowles, Chairman of the World Branding Forum.
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