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Ulysse Nardin - E-commerce Launch

Ulysse Nardin E-commerce Launch

Starting June 3rd, 2020 Ulysse Nardin opens its collections online beginning with the UK and USA markets.

Evolution in customers’ buying experience has changed, and brands need to make more of an effort to go to their clients and be present where they currently shop and find inspiration. E-commerce transactions have surged spectacularly due to the lockdown imposed by the health crisis. In response to the current e-commerce boom Ulysse Nardin is using its agility to accelerate its digitalization process, moving forward the launch of its new e-commerce website to the 3rd of June. Launching e-commerce is crucial nowadays, however one should have a strong yet balanced omni-channel strategy to meet the expectations of younger clients and to continue inspiring them to engage with the brand – it has been predicted that by 2025, Millennial and Gen-Z consumers will represent nearly half the audience for luxury goods . To mark the occasion of the e-commerce launch, Ulysse Nardin lovers will have the unique and Xclusive opportunity to buy the DIVER X NEMO POINT available exclusively online for the entire month of June. 

E-commerce Launch

Diver X Nemo Point © Ulysse Nardin

“Selling online comes as a natural course in our desire of rejuvenating the brand image,” explains Françoise Bezzola, Chief Marketing Officer at Ulysse Nardin. “With an increasing visual identity for the last two years, followed by the implementation of new boutique concepts in Geneva, Shanghai, Dubai and Beijing, e-commerce was evident and the next logical step. Today, we Xplore a new digital path. However, it is crucial to do it in a good cooperation with the traditional multi-brand retail network, to make the online experience as seamless as possible and also do it by offering exclusive products whose rarity will justify the online purchase.” she concludes. 

E-commerce Launch

Diver X Nemo Point © Ulysse Nardin

This novelty is perfectly in-line with the brand’s strategy, which is mainly relying on its distribution network. Although not all the Haute Horlogerie brands opt for e-commerce – less than 5% of the hard luxury market (timeless items as jewelry and watches) is presently online – Ulysse Nardin seeks this opportunity as an advantage even for its retailers. Moreover, analysts from Vontobel Bank have predicted that 20% of hard luxury sales could be executed online by as early as 2025.

E-commerce Launch

© Ulysse Nardin

“E-commerce will not cannibalize sales in brick-and-mortar stores," explains Stéphane Carlier, Chief Digital Officer of Ulysse Nardin. "On the contrary, we see it as a first approach to final customers, an additional factor that will generate more drive to store, to both retailers’ shops and Ulysse Nardin boutiques, for a personalized advice. E-commerce is also a step forward to helping our retailers increase their notoriety.” 


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