Born in Paris, François-Henry Bennahmias started his career as a professional golfer, which lasted for five years. Driven by his energy and his thirst for a challenge, he entered the luxury industry, where he worked for brands such as Giorgio Armani, Gianfranco Ferré, Les Copains, Reporter, Peter Hadley and Vilebrequin. He joined the Audemars Piguet family in 1994 after a chance meeting on his holidays brought him into the world of fine watchmaking. In less than three years, he was promoted to brand manager for Singapore and held responsibility for the markets of France, Germany, Italy, Spain, Brunei, Australia and Malaysia. In 1999, François-Henry Bennahmias settled in New York as managing director of Audemars Piguet Inc. (North America), where he played a pivotal role in the development of the brand across the Atlantic. In 2012 he was appointed CEO of Audemars Piguet.
