Davide Cerrato joins Montblanc as Managing Director Watch Division.
A proven watch expert, Davide Cerrato started his professional career in various marketing functions at Ferrero and Thomson and then worked for an Italian advertising agency. In 2004, he entered the watch industry as Global Director of Communications at Officine Panerai. In the past 8 years, Davide Cerrato has been VP Marketing, Design & Product Development at Tudor.
After 11 years in the Category Management of watches, Alexander Schmiedt strives for a new challenge in Sales & Distribution and will join Montblanc's sister Maison Vacheron Constantin as Regional Brand Director Middle East & Sub-Continental as of February 2016.
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