2016 : “Girard-Perregaux ‘made peace with’ its vast inheritance, resulting in an extremely structured product line bound up with the brand identity, and by a new steel offer that the brand had lacked, thereby giving it access to a new price segment. This strategy respectful of our heritage sheds new light on the brand and makes it easy to grasp.”
2017: “This will be a pivotal year since it marks our return to the SIHH, accompanied by an even more structured product range : while the classic collection has been developed in terms of depth, as indeed has the Cat’s Eye, the “Three Bridges” pillar will be interpreted through new products that are more accessible than the tourbillon, including a chronograph as a nod to the 1990s – although a casual chic model is still ‘missing’ from the line-up. Girard-Perregaux is fortunate enough not to be a mono-product brand, and 2017 should enable us to take a decisive step in the brand development with the reinterpretation of an icon that will become the spearhead of our redeployment.”
