Press release
Breguet welcomes you in a 120 square metres boutique with two floors located on the well-known Via Montenapoleone 19, in the prestigious smart district of Milan.
Breguet's boutique features a new design concept: elegant and refined. The dominant colour is walnut warm brown emphasized with leather fittings. Pearly glass walls recall the Breguet famous hand guilloche arabesque decorations of the “Clous de Paris” dials. The ellipses on the ceiling reproduce the oval shape of the “Reine de Naples”collection. White granite stairway walls leads to the second floor, where, visitors are invited to discover Breguet's workshops in the Vallée de Joux, through interactive films on various themes. Exploring these premises at will via a touch screen, Breguet's customers are able to admire the dexterity required by the art of guilloche work and the finesse of the chamfering, polishing and chasing operations that make each Breguet watch unique.
Breguet boutique in Milan © Breguet
Founded in 1775, Breguet truly embodies a blend of art, history, tradition and technical innovations. Milan's boutique showcases this spirit of excellence by offering exclusive Breguet creations.
