Designed around an entirely new concept, the Geneva store showcases a refined and high-tech interior inspired by the brand’s distinctive attributes.
An elegant boutique entrance, decorated with a deep blue carpet and floral compositions, welcomed more than hundred guests – VIP clients and journalists – who had the pleasure to discover in exclusivity the Breguet 2016 novelties launched during Baselworld.
After a stopover last week in the Zurich boutique, these coveted timepieces were presented by the heads of the Manufacture’s R&D department. This event also provided guests with the opportunity to learn more about Breguet’s craftsmanship, a tradition inherited from centuries-old techniques. The audience was delighted to observe three unique demonstrations relating to hand-made engine-turning engravings, gem-setting, as well as the art of cameo – an ancient carving method applied on genuine seashells.
