Press release
Mr Ralph Aljord inaugurated the first Chinese HYSEK boutique in Shanghai on last February 16th. The Flagship Store is located at the middle of the prestigious Huaihai Middle Road, one of most prosperous iconic shopping street in downtown Shanghai.
The launch held in the presence of Mr. Jackie Chan's son, Jaycee, acclaimed movie star and singer, who wore a sparkling Io Jumping Hour.
During the dinner which took place in Lamgham***** Hotel, 40 guests were able to discover the unique feel of the brand. An area of luxury, peace and exquisite style where precious wood is harmoniously combined with glass has been created to offer to the timepieces a perfect environment totally in line with their character.
Place of reference for lovers of exceptional timepieces, HYSEK boutique employs a sophisticated architectural concept to showcase its enthralling universe and unique savoir-faire. In this distinguished setting, HYSEK has created a backdrop for its collections in complete alignment with its philosophy and positions itself as an ambassador for the brand on the Chinese market.
