IWC celebrated the opening of its new flagship boutique on Rodeo Drive in Beverly Hills.
IWC celebrated the opening of its first flagship boutique on the iconic Rodeo Drive in Beverly Hills together with some of Hollywood’s most influential insiders and brightest stars. Friend of the brand Aloe Blacc, actor and comedian Joel McHale, actor James Marsden and many others joined Georges Kern, CEO of IWC, to toast the new boutique and its stunning art deco design elements.
The luxury watch manufacturer hosted an intimate and select crowd of 75 guests at the new boutique location followed by a private dinner at Spago, Wolfgang Puck’s Beverly Hills restaurant.
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