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Jacob & Co. - A Dazzling New Boutique in Geneva for Jacob & Co.

Jacob & Co. A Dazzling New Boutique in Geneva for Jacob & Co.

The brand opens a new Geneva boutique at prestigious Rue du Rhône

After three successful years at the Four Seasons Hotel des Bergues, Jacob & Co. is moving its flagship boutique in Geneva, Switzerland across the Pont du Mont Blanc to a larger standalone space in the city’s most historic neighborhood. The new Jacob & Co. Geneva boutique will be located at 86 Rue du Rhône, the most prestigious street for luxury shopping in the city. The city of Geneva offers an unparalleled offering of high-end watchmaking brands. 

The new location puts Jacob & Co in the heart of the action by being neighbors with top-tier fashion and jewelry brands such as Chanel, Saint Laurent, Bucherer, Richard Mille, and Patek among the other industry giants.

New Boutique

Ben and Jacob Arabo © Jacob & Co.

The opening of this location comes on the heels of the company’s other recent expansions in notable luxury retail hubs; the company opened four out of five of their standalone boutiques in the past three years. In 2019, Jacob & Co. opened two exclusive international boutiques, located in Dubai and Malaysia. Additionally, 2021 saw the opening of the Miami, FL location. 

Jacob & Co. luxury products can be viewed and purchased in-person at more than 100 locations internationally, including global trend-setting cities including Paris, London, Toronto, Vienna, Hong Kong, and Geneva, with more international travel destinations on the horizon as the brand grows, and expands its reach, at a rapid pace.

“We are just in the beginning stages of the international footprint expansion for Jacob & Co.,” said Benjamin Arabov, Jacob & Co. CEO. “As our brand continues to evolve and push limits, we’re also evolving across the globe to reach loyal and new customers alike in the international hubs that they frequent. We have set the aggressive goal of doubling our international footprint in the coming years, allowing.”

New Boutique

© Jacob & Co.

The iconic 1,500 square-foot two-floor contemporary space features black and white interiors with silver highlights consistent with Jacob & Co. boutiques, including white marble floors and furnishings with the same color and design patterns. In addition, there are personal Art Deco touches designed by Jacob Arabo. White cushioned walls reveal built-in display cases with the latest Jacob & Co. watches and jewels.

A grand ultramodern stairway leads to a more exclusive area on the second floor with a bar and private spaces for VIP clients. The new Jacob & Co. Geneva location provides an opportunity to be immersed in the experience of design innovation and luxury watchmaking and jewelry art at its finest. 

“In my career, I started with designing jewelry, then watches and now boutique  stores,” said Jacob Arabo. “I have always had a passion for designing something new and innovative.  Imagination and creativity is the foundation on which Jacob & Co. products and locations are built and we will continue on this path for years to come.”

The Jacob & Co. boutique is in a neighborhood with some of the most exclusive luxury retailers in Switzerland and the world, along with art galleries, museums, cafés and restaurants. The boutique overlooks Place de Longemalle, the quaint pedestrian-friendly square and gathering place. At the edge of the neighborhood are two of the city’s most important green spaces: Promenade des Bastions at Geneva University and the English Garden, home of the world-famous flower clock.


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Jacob & Co. is an artistic visionary Maison that displays boundless creative freedom. Setting a completely new tone, both in terms of design and complications, it celebrates being different.

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