On the heels of successfully opening a number of new boutiques in Europe and the Middle East, this is an exciting time for the brand to open its latest boutique in Germany’s most exclusive city.
Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa comments: “Germany is a new market for Richard Mille, and we are delighted to be opening our first boutique in Munich”.
The elegant edifice inspired Mélanie Treton-Monceyron, Artistic Director for the Maison Richard Mille, the challenge was to organise the façade’s frontage in view of the historical building constraints. The new store, covering 160 square metres on two levels, is housed within an old neo-gothic style building. The wall coverings, done in black “elephant hide” leather and Macassar ebony, like the brushed steel edging, distinctly recall the design tropes of Richard Mille’s original boutiques.
Crackled and mirrored glass also contribute to the boutiques powerfully modern feel, connecting the ground floor with the upper level, which houses a workshop where the watchmaker reigns supreme. The facets of each watch from the collections (sports, ladies’, lifestyle, tourbillon, and limited editions)is showed off in an unexpected way.
The Richard Mille Boutique Munich is located at Maximilianstrasse, 34 and is open Monday through Saturday from 10.00 a.m. to 6.00 p.m.
