Press release
A world in which the shades of antique stage sets, the mythology of great cities, fantastic landscapes and concealed details create a mood infused with mystery and emotion. The magnetic force of this world in sepia tones in which overlap the fantasy of Jules Verne, the enigmatic candor of the Brothers Grimm, the genius of Georges Méliès and mementos of the fabulous journeys of Pierre Jaquet Droz in the 18th century, captivates the imagination like a waking dream.
For its new website, the Manufacture from La Chaux-de-Fonds - Switzerland - has reinvented the codes of contemporary luxury offering visitors a unique experience, somewhere between the phantasmagorical imaginings of Tim Burton, the engravings of Gustave Doré and the flights of fancy of the famous traveling authors. The sense of amazement and outdated refinement make this website the digital incarnation of the Jaquet Droz philosophy, whose modern spirit has always gone hand in hand with the taste for the mysteries of Tradition.
Delightfully poetic and exquisitely bewitching, this fabulous world favors a navigation that is both simple and rich with possibilities. Literally "set down" on the map of the Jaquet Droz world, the visitor embarks on a journey of discovery.
At the surface of the earth are the four great Hommages collections, a fabulous showcase of the Manufacture's creations. From the village fountain in La Chaux-de-Fonds to Big Ben in London, from the Jet d'Eau fountain in Geneva to the Eiffel Tower in Paris, the visitor is invited to follow the footsteps of Pierre Jaquet Droz.
Underground, plunging amid the founding roots of the Manufacture, the visitor encounters the aesthetic features of Jaquet Droz, its History and its most outstanding masterpieces.
In the air, the traveler takes off for Saturn on rings from which he discovers the latest news from the Manufacture. Landing on the Moon, the traveler can explore the depth of the Jaquet Droz catalogue and, in the light of the Sun, locate the closest point of sales.
An authentic work of art that plays on all registers of reverie and fingers the scales of fantasy with delight, the new website by Jaquet Droz celebrates the richness of its collections, its craftsmanship and its philosophy. Adopting an aesthetic that comes as a surprise, contrasting with the perfect visibility of the watches, the new website pays tribute to the great capacity for wonder that defines the biggest dreamers of all: the collectors…
