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PrimaLuna

8 minutes read
The charm of rose gold and steel: Longines PrimaLuna Thousand and One Nights. Presented in Baselworld 2010.
Press Release

 Longines_327820_0

PrimaLuna © Longines

The famous Swiss watchmaker has created new models to add to its Longines PrimaLuna collection that combine the radiance of steel with the warmth of rose gold. Varied, harmonious and elegant, the Longines PrimaLuna collection is a tribute to the modern woman. Longines has now added a model in rose gold and steel where the alluring sparkle of the diamonds that cover the dial light up the night with a thousand stars. It has called this new watch Longines PrimaLuna Thousand and One Nights.

The night star evokes the hours that pass during daylight, and reminds us of those moments when time can take on another dimension. Longines has chosen to add a new light to its Longines PrimaLuna collection by enhancing a watch made of steel and rose gold with a shower of diamonds whose brilliance sets alight the depths of darkness. The new queen of the Longines PrimaLuna collection has been given the name Longines PrimaLuna Thousand and One Nights. The dial is covered with 314 VVS Top Wesselton diamonds (0.376 carats) and its bezel is set with 44 VVS Top Wesselton diamonds (0.299 carats), which sparkle like the stars in a clear night sky.

Longines has created various models in its Longines PrimaLuna collection that are a marriage of steel and rose gold. Combined with mother-of-pearl, white or silvered dials, these two metals offer a subtle beauty that enhances the brilliance of the one and the gentle warmth of the other. With the addition of diamonds, finery of steel and rose gold, these Longines PrimaLuna models are bound to seduce women who are enamoured by its contemporary sleek elegance.

The Longines PrimaLuna models in steel and rose gold are available in three sizes (23 mm, 26.50 mm and 30 mm) and house either a quartz movement or a self-winding mechanical movement. Comprising different versions, harmonious and elegant, this collection corresponds to the diversity of the modern woman: fitted with a silvered flinqué dial, a mother-of-pearl dial or a white dial, the Longines PrimaLuna features hands either in blued steel or echoing the warm tones of the rose gold of the case. Longines' PrimaLuna models are available on a steel and rose gold bracelet or a black alligator strap. In some versions the sleek curves of the case or the delicate surface of the dial is enhanced by a slash of diamonds. Resolutely elegant and contemporary, the Longines PrimaLuna models will be appreciated by all women, by all who are moved by the elegance and beauty of the night sky.


Based in St. Imier in Switzerland since 1832, the watchmaker Longines can look back on more than 175 years of non-stop craftsmanship, as well as a solid heritage as timekeeper for world championships in various sports and collaborator with different international sports federations. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

 

The Longines PrimaLuna Thousand and One Nights is a quartz watch (calibre L250), with a shower of diamonds whose brilliance sets alight the depths of darkness. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

 

Longines_327820_1

PrimaLuna © Longines

Longines has chosen to add a star to the Longines PrimaLuna collection by setting a shower of diamonds whose brilliance sets alight the depths of darkness in a steel and rose gold model. This new version is called the Longines PrimaLuna Thousand and One Nights. On a dial covered with 314 Top Wesselton VVS diamonds (0.376 carats) and a circular case in steel and rose gold set with 44 Top Wesselton VVS diamonds (0.299 carats), the precious gems of this new queen of the Longines PrimaLuna collection describe a starlit sky on a clear night. This model shows the hours, minutes and seconds. Fitted on a bracelet of steel and rose gold and featuring rose hands, the Longines PrimaLuna Thousand and One Nights houses a quartz movement (calibre L250) and will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

 

Longines_327820_2

PrimaLuna © Longines

Longines has created new models in its Longines PrimaLuna collection which combine steel with rose gold. These two metals merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white mother-of-pearl dial is decorated with 11 rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With an elegant bracelet in steel and rose gold, this modern watch will enchant every woman, especially those who are moved by the elegance and beauty of the night sky. Water-resistant to 30m.

 

Longines_327820_3

PrimaLuna © Longines

Steel and rose gold merge to produce a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. The white dial is decorated with 9 applied rose hour symbols and two rose Arabic numerals. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. Fitted on a genuine black alligator strap, this elegant, modern timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

 

Longines_327820_4

PrimaLuna © Longines

The silvered flinqué dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a quartz movement (calibre L250), shows the hours, minutes and seconds. It features rose hands and a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

Longines_327820_5

PrimaLuna © Longines

When it is enhanced by the addition of 44 Top Wesselton VVS diamonds (0.299 carats), the combination of steel and rose gold takes on an exquisite brilliance. Together with a dial in white mother-of-pearl decorated with 11 Top Wesselton VVS diamonds (0.032 carats), the play of tone and texture of the two metals produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features blued steel hands and a date aperture at 3 o'clock. With its steel and rose gold bracelet, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30 m.

Longines_327820_6

PrimaLuna © Longines


The silvered flinqué dial is decorated with 11 blue-painted Roman numerals and blued steel hands. The mixture of steel and rose gold produces a subtle beauty that enhances the hard shine of the one and the soft warmth of the other. This model is enhanced by 44 Top Wesselton VVS diamonds (0.299 carats), the play of tones and textures takes on an exquisite brilliance. This model, fitted with a self-winding mechanical movement (calibre L595), shows the hours, minutes and seconds. It features a date aperture at 3 o'clock. With its bracelet in steel and rose gold, this modern, elegant timepiece will enchant every woman who herself sparkles in the elegant moonlight. Water-resistant to 30m.

 

Longines_327820_7

PrimaLuna © Longines


Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna L8.110.5.79.6.

 

Technical datas :

Longines PrimaLuna Thousand and One Nights

Reference number    
Longines PrimaLuna Thousand and One Nights
L8.110.5.99.7
    
Calibre    
Quartz movement
caliber L250.2 (ETA 956.112)
7¾ lines, 7 jewels

Functions        
Hours, minutes, seconds
    
Case    
Circular, stainless steel and rose gold, Ø26.50 mm,
set with 44 diamonds Top Wesselton VVS (0.299 carat)
    
Dial        
Silvered, set with 314 diamonds Top Wesselton VVS (0.376 carat)    

Hands        
Rose

Water-resistance    
To 3 bar (30 m / ~100 feet)

Glass     
Sapphire with anti-reflection coating

Bracelet    
Stainless steel and rose gold bracelet with folding safety clasp and push-pieces


Longines PrimaLuna in steel and rose gold

Reference numbers     
Longines PrimaLuna in steel and rose gold, quartz movement:
L8.109.5.78/87.6 Ø 23 mm ladies' models
L8.110.5.16/78/83/87.x Ø 26.50 mm ladies' models
L8.112.5.16/78/83/87.x Ø 30 mm ladies' models

Longines PrimaLuna in steel and rose gold, case set with diamonds, quartz movement:
L8.109.5.79/89.6 Ø 23 mm ladies' models
L8.110.5.19/79/88/89.x Ø 26.50 mm ladies' models
L8.112.5.19/79/88/89.x Ø 30 mm ladies' models

Longines PrimaLuna, in steel and rose gold, self-winding movement:
L8.111.5.16/78/83/87.6 Ø 26.50 mm ladies' models
L8.113.5.16/78/83/87.6 Ø 30 mm ladies' models
    
Longines PrimaLuna, steel and rose gold, case set with diamonds, self-winding movement:
L8.111.5.19/79/88/89.6 Ø 26.50 mm ladies' models
L8.113.5.19/79/88/89.6 Ø 30 mm ladies' models

Calibres
Quartz movement
L963.2 (ETA 280.002) Ø 23 mm ladies' models
L250.2 (ETA 956.112) Ø 26.50 mm ladies' models
L129.2 (ETA 956.412) Ø 30 mm ladies' models

Self-winding movement
L595.2 (ETA 2000/1) Ø 26.50 mm and Ø 30 mm ladies' models

Functions    
Hours, minutes, seconds and date: Ø 26.50 mm and Ø 30 mm
ladies' models
Hours and minutes: Ø 23 mm ladies' models

Cases    
Circular, stainless steel and rose gold:
Ø 23 mm
Ø 26.50 mm
Ø 30 mm

Circular, stainless steel and rose gold, set with diamonds:
48 Top Wesselton VVS diamonds, 0.192 carat: Ø 23 mm
ladies' models
44 Top Wesselton VVS diamonds, 0.299 carat: Ø 26.50 mm
ladies' models
48 Top Wesselton VVS diamonds, 0.403 carat: Ø 30 mm
ladies' models

Dials    
White with 9 hour symbols and 2 rose Arabic numerals:
Ø 26.50 mm and Ø 30 mm ladies' models

Silvered with "flinqué" decoration, 11 blue Roman numerals:
Ø 26.50 mm and Ø 30 mm ladies' models

White mother-of-pearl with 11 rose arabesque Arabic numerals:
Ø 26.50 mm and Ø 30 mm ladies' models

White mother-of-pearl set with 11 diamonds:
Ø 26.50 mm and Ø 30 mm ladies' models

White mother-of-pearl set with 12 diamonds:
Ø 23 mm ladies' models

Silvered with "flinqué" decoration, 12 blue Roman numerals:
Ø 23 mm ladies' models

Date aperture at 3 o'clock:
Ø 26.50 mm and Ø 30 mm ladies' models

Hands    
Blued steel or rose: Ø 26.50 mm and Ø 30 mm ladies' models
Blued steel: Ø 23 mm ladies' models

Water-resistance    
To 3 bar (30 m)

Glass     
Sapphire with anti-reflection coating

Bracelet / Strap    
Stainless steel and rose gold bracelet with folding safety clasp and push-pieces or black alligator strap

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