Since 1902, Omega creates elegant models for women. Its very first female model, a wristwatch engraved with flowers, was imagined at a time when it was still frowned upon for a woman to check the time. Too direct. Too assertive. The secret watches allow the circumvention of codes, discreet jewelry-watches that modestly conceal their dials.
But here come the 1920s, the "roaring twenties", in the midst of the Art Deco era. Short skirts, cropped hair, geometric lines. Omega follows the movement and creates platinum watches set with sapphires and diamonds. Inside: Swiss precision. From 1894 to 1935, more than a third of OMEGA calibres are destined for women's watches, proof of affinities cultivated over time.
In 1937, the Medicus, with its central seconds hand, meets the needs of nurses. In the 1950s, it's the Ladymatic that makes history: the smallest automatic chronometer-certified watch. A technical masterpiece in a graceful case. The success is immediate. Omega then surrounds itself with jewelry designers – Gilbert Albert, Andrew Grima – to bring women's high watchmaking into an era of audacity. Red gold, precious stones, polished meteorite: everything becomes material for creation. Wrists are adorned with unique objects imbued with artistic expression.
The story continues with Aqua Terra
Today, the story continues with the new Aqua Terra 30 mm. Omega is writing a new chapter in its feminine history. More than an accessory, the Aqua Terra has been create to accompany every moment. Its presence is discreet, but its personality striking. By its size, it adapts to all wrists. By its design, it adapts to any style. And by its mechanical movement, it offers the rigor of a house that places chronometric excellence at the heart of beauty.
Twenty-three years after the creation of Aqua Terra, Omega unveils this new size in the collection: a diameter of 30 mm. Twelve references with precious allure, two new calibres. Five models in stainless steel play the classic contemporary. A version in 18K Sedna gold casts its glow on the skin. Three pieces in 18K Moonshine gold assert solar luxury. Three two-tone variants add their play of contrasts. Each watch reveals a textured dial – sun-brushed, mother-of-pearl, or crystal finish – with raised indexes and a discreet date at six o'clock.
Two tailor-made calibres
Mechanical beauty is revealed on the back. A transparent sapphire crystal opens onto two new calibres with a diameter of 20 mm, certified METAS Master Chronometer. The new Omega Co-Axial Master Chronometer calibre 8750 beats at the heart of the steel models, and the 8751 beats in the Moonshine and Sedna 18K gold versions. Their mechanics showcase the best of Omega: Co-Axial escapement, silicon balance spring, bidirectional automatic winding, resistance to magnetism up to 15,000 gauss.
"The most beautiful part of the watch is the one you don't see," confides Raynald Aeschlimann. And yet, you can guess everything. These watches speak of elegance, movement, precision.
My Little Secret: six women, six ways to wear it
The "My Little Secret" campaign showcases six women, six strong presences. Ashley Graham (model, entrepreneur, and activist), Tems (singer, songwriter), Danielle Marsh (singer), Ariana DeBose (actress), Marisa Abela (actress), and Sunday Rose Kidman Urban (model). Each reveals "her secret," her own way of wearing the Aqua Terra. Pairing it with a ring, forgetting it nestled on the wrist, and marrying it with many other bracelets and watches. Not thinking about it. Saying nothing. Showing it.
Because sometimes, some secrets are so beautiful they are meant to be shared.
