The Purity Movement: a 9-gram legacy, masterfully evolving with its time
The 'Purity' Tourbillon by ArtyA: a seamless blend of transparency and technology. It showcases an impressive tourbillon (at 18 mm in diameter, instantly recognizable as the movement’s signature) that is fully integrated as a distinctive design element. This feature highlights two key strengths of the ArtyA brand: the mastery of sapphire and the imagination in creating original horological movements.
Equipped with two parallel-mounted barrels for powering the tourbillon beating at 4 Hz beating, the movement was, from its inception, conceived as a miniature exoskeletal sculpture. Weighing a mere 9 grams, it pushes boundaries through the use of cutting-edge precision and design technologies, while remaining true to meticulous traditional finishing, such as cast iron sandblasting and hand beveling. Its ample power reserve ensures a 72-hour autonomy, blending advanced engineering with enduring elegance.
A sapphire case, cutting-edge technology, total transparency
The sophisticated tourbillon movement has the effect of amplifying’s ArtyA’s mastery of sapphire, enabling the brand to fully express its creativity. Indeed, the 'Purity Tourbillon' – nominated in the ‘Tourbillon’ category at the Grand Prix d'Horlogerie de Genève 2021 soon after its release – now comes in an array of models: from the 45.5-mm transparent white version to the NanoSaphirTM variants, like the color-shifting 'Chameleon' (amber/green) and 'Bicolor' (yellow/purple).
Tiny Purity Tourbillon: the story continues to unfold
The 'Tiny Purity Tourbillon' watch, part and parcel of this already sought-after collection, encapsulates the brand’s expertise and savoir-faire in a new 39 mm case. In fact, the smaller size not only retains all of the larger model’s technical sophistication but also magnifies it, showcasing an impressive feat of engineering in a compact form –with an imposing 18 mm tourbillon lending it a distinct character.
To achieve this, the entire movement had to be reimagined, with a dial relocated to 3 o’clock above the two barrels providing a 72-hour power reserve. Compatible with ArtyA's extensive range of sapphire crystal and NanoSaphirTM cases, the Tiny Purity Tourbillon has succeeded in captivating numerous collectors of the Geneva-based brand.
This commercial success was further underscored by ArtyA's nomination at the GPHG 2023 in the 'Men’s Complication' category for the 'Tiny Purity Tourbillon Chameleon' whose NanoSaphirTM case switches from amber to green, depending on the ambient light. This recognition not only celebrates the movement crafted by ArtyA but also testifies to the brand’s achievements in the field of sapphire crystal. This rare material, the third-hardest after diamond and moissanite, is challenging and costly to shape into cases that meet ArtyA's high standards. The Geneva-based watchmaker continues to be the uncontested pioneer, always innovating and exploring new pathways for leveraging the material’s core benefits: exceptional durability due to its hardness (9 on the Mohs scale compared to 5.5 for traditional glass) and its crystal-clear transparency that offers a remarkable visual spectacle.
Curvy Purity Tourbillon: a masterful blend of horological artistry and engineering
With its curved Tonneau case, the 'Curvy Purity Tourbillon', the latest addition to the family, stands out for its unique geometry, offering proportions that are as pleasing to the eye as they are comfortable on the wrist.
Featuring the all-new 'Curvy Purity Tourbillon' movement with its oversized 4 Hz tourbillon now positioned at 6 o'clock, this design is all about the harmony of curves and volumes in a remarkably ergonomic 38.5 x 43 millimeter watch – a creation by Jérémie Arpa, son of Yvan Arpa.
The time display has been optimized with a discreetly elegant dial at 12 o'clock, as presented on the 'Curvy Purity Tourbillon Emerald' unveiled during the Dubai Watch Week 2023. The piece is finished to the highest standards, including hand-beveled edges and traditional caliber adjustment.
