ArtyA

ArtyA is 100% independent, created in 2009 in Geneva. It is the brainchild of one man: Yvan Arpa. After holding a number of positions with institutional brands, where he created designs that have now become iconic, he broke free to give free rein to his imagination. He is disruptive and deliberately provocative, always exploring unusual materials (butterfly wings, revolver bullets, lightning-struck iron, cigars, etc.) in exclusive designs with reinvented grand complications. In Yvan Arpa’s hands, a watch becomes a unique cult object, aimed at an audience that cares about exceptional authenticity, creativity and craftsmanship. ArtyA creates prestigious timepieces with passion, and they evoke an equally passionate response in their chosen audience. The company slogan says it all: “Manufacture of Emotions”.