Discussions continued under the shade of the palm trees in the numerous relaxation areas available, ideal for further encounters and providing even more networking opportunities. At the end of each day, cocktails, collectors' dinners and parties extended this virtuous circle amid Dubai’s bright lights mild fall weather and dynamic atmosphere. From small artisans to the global giant with the crown logo, the 50 exhibitors invited by Seddiqi & Sons (the key retailer behind DWW) put on a stunning show featuring three different styles.
Global launch
Why go local when you can go global? A good quarter of exhibitors used their participation in this flagship event as a springboard for global launches. Among the most popular independent brands, H. Moser & Cie. chose DWW to unveil its magnificent new Streamliner Small Seconds collection, featuring a diameter synonymous with a broader clientele. On a different note, Frederique Constant (FC) was one of the few brands to launch two world firsts, highlighting the breadth of its range on the occasion of its 35th anniversary: the Tourbillon Perpetual Calendar Manufacture in the Highlife collection; as well as a Highlife tandem with its ambassador The Avener. The producer and DJ was on hand for the occasion (his video interview is available here), taking to the decks to make the FC evening one of the week’s most memorable. Watch lovers were also delighted by the diversity of brands and their latest models unveiled on site, including Armin Strom, ArtyA, Breitling, Ferdinand Berthoud, Greubel Forsey, Oris and Ulysse Nardin.
Seddiqi limited series
The influence and importance of DWW and its organizer is also demonstrated by the number of brands that have created a special series for its market, whether Hublot with 50 ladies' and men's pairs of Classic Fusion watches in the colors of a local artist; or Carl F Bucherer, which has designed two one-of-a-kind Haute Horlogerie models. In most cases, these involved a few dozen timepieces with dials featuring distinctive motifs, as in the case of Speake Marin or Reservoir, or ten monochrome examples in the case of Bovet or De Bethune. In instances where a brand's history has long been linked to that of the Seddiqi family, its launch benefits from a special staging in which Mohammed Seddiqi is personally involved as Sales Director. Witness Doxa, which was first imported 50 years ago by previous generations; or Gérald Charles, as the Seddiqis were personally acquainted the father of the young CEO Federico Ziviani, who relaunched the brand in 2020. Generally speaking, a sense of family and entrepreneurship are values highly prized by the Seddiqis, whose third-generation representative Hind Seddiqi is indeed at the head of DWW.
Image-building
Outside the central pavilion, where some 40 brands were to be found on small, uniform stands, some of the big names had chosen to exhibit their own worlds in much larger spaces. Here, visitors were guided through the brand and its products along with corresponding explications, often organized by theme: the first Haute Horlogerie exhibition for Chanel, Daytona for Rolex, sport for Tudor, innovation for Audemars Piguet, Freak for Ulysse Nardin, the art of living for Chopard and Girard-Perregaux, along with the main collections for Bulgari and Hublot. For its first participation, Van Cleef & Arpels built the most impressive booth at DWW to house its concept of a traveling exhibition recreating a miniature Paris and its famous Pont des Amoureux (Love Lock Bridge). Christie's, meanwhile, exhibited 150 watches from its promising Oak Collection sale. Above and beyond the impact in terms of image, hosting guests in their own pavilion also enabled them to promote closer ties by offering them refreshments and a chance to linger. The Audemars Piguet stand was undoubtedly the most appealing of all and regularly drew long queues at its entrance, with a peak of 2,600 visits on day two of DWW.
DWW's current dilemma lies in the limitations of its current location, which is now jam-packed yet so very pleasant. Would further growth mean moving, at the risk of losing its precious conviviality?
