Dennison Watch Company proudly returns to horology with the launch of the A.L.D. Collection, a series of eleven timepieces that honor the brand's rich legacy while incorporating modern design elements. These watches bridge the gap between historical craftsmanship and contemporary appeal, offering a thoughtful blend of tradition and innovation for watch enthusiasts.
Named after founder Aaron Lufkin Dennison, the A.L.D. Collection embodies the precision that defined Dennison's history, while also introducing the elegance and versatility that today's watch enthusiasts demand. The collection will be launched with an exclusive press event at the iconic Aman Hotel in New York City and will be available for online purchase on
October 22, 2024.
Designed By Celebrated Swiss Watch Designer Emmanuel Gueit
Celebrated Swiss watch designer, Emmanuel Gueit, is the creative mind behind the A.L.D. Collection. Best known for designing the iconic Audemars Piguet Royal Oak Offshore and Rolex 1908 collection, Gueit has shaped modern horology through his visionary work with brands like Rolex, Piaget, Audemars Piguet and more.
The A.L.D. Collection: A Tribute to Craftsmanship
Inspired by the renowned cushion case designs of the 1960s, the A.L.D. Collection offers a blend of historical reverence and modern aesthetics. Each of the eleven models features intentional materials and intricate detailing.
Quote from Emmanuel Gueit
"As a designer, my goal has always been to create timepieces that reflect both the past and the future of horology. With the A.L.D. Collection, I wanted to pay tribute to Dennison's incredible legacy while bringing a contemporary edge that resonates with today's watch collectors. These watches embody the best of both worlds-heritage craftsmanship and modern innovation." - Emmanuel Gueit, Designer of the A.L.D. Collection.
Precision, Heritage, and Innovation
Founded by Aaron Lufkin Dennison, a true pioneer in the watchmaking world, Dennison Watch Company has a history of technical innovation and craftsmanship. Aaron Dennison revolutionized the industry with the development of the air and watertight watch case in 1872, and his influence extended beyond cases to the introduction of watch sizing systems used by both the early Roxbury/Waltham factories and Edward Howard's post-1857 company.
About Dennison Watch Company
Dennison Watch Company, founded in 1874, has long been celebrated for its pioneering contributions to the world of horology. Known as "the name behind the names," Dennison crafted watch cases for prestigious brands like Rolex, Omega, IWC, and Jaeger-LeCoultre.
These innovations-ranging from air and watertight designs to revolutionary sizing systems-cemented Dennison's place in watchmaking history.
Today, Dennison embarks on a new chapter, launching its own collection of luxury timepieces that seamlessly blend the precision of the past with the design aesthetics of the future. The A.L.D. Collection marks the beginning of this journey, a tribute to the craftsmanship that made Dennison a household name and the innovation that will define its future. Each watch is a testament to the enduring quality and timeless appeal that has always been the hallmark of the Dennison brand.
For more information, visit www.dennisonwatch.com
