In October 2025, Ralph Lauren unveiled two irresistible additions to its beloved Polo Bear collection: the Cowboy Bear and Cowgirl Bear watches. Continuing a legacy that began in the early 1990s—when the brand first received a teddy bear dressed in Ralph Lauren’s own image—these new models pay tribute to an icon that has charmed fashion and watch enthusiasts for decades.
Originally embroidered on classic pullovers before appearing on watch dials in 2019, the Polo Bear has since taken on many roles, from skier to sailor. This time, it heads straight for the Wild West. Cowboy hats, rodeo boots, and bold bandanas bring the adventurous spirit of the American frontier to life in a three-dimensional illustration set against a crisp white dial.
Available in 42 mm for Cowboy Bear and 38 mm for Cowgirl Bear, each steel-cased watch features a leather strap and a Swiss automatic movement. Playful yet sophisticated, they are irresistible additions for collectors.
