“It’s Time!” On November 1st, Mariah Carey gave the unofficial kick-off to Christmas and the countdown to December 25. A season defined by sharing, heritage and emotion—values that resonate deeply with the DNA of Baume & Mercier. Since 1830, the Maison has marked life’s key moments: birthdays, weddings, births, graduations… There is therefore no need to look far for the perfect gift idea: at Christmas, timeless classics prevail. Among them, Baume & Mercier expresses its vision through four emblematic collections: Clifton, Riviera, Hampton and Classima.
Clifton, a benchmark essential
Choosing a reliable classic is the promise of the Clifton line. Launched in 2013, this masculine timepiece draws inspiration from the slim, round watches of the 1950s—both vintage and modern at once. Equipped with the Baumatic movement, it guarantees precision, reliability and durability. When it comes to complications, it has it all: date, day, moon phases, perpetual calendar, and a wide variety of dials to suit every style. Designed for men, women and young adults alike, it is available in several sizes—42, 40, 39 and 34 mm—combining elegance with versatility.
Riviera, it feels like the South
Next stop: the sunshine of the French Riviera. Designed by the talented Jean-Paul Gueit in 1973, the Riviera collection stands out with its dodecagonal case and bezel—emblems of an era when a sporty spirit challenged classic codes. In 2025, the collection is reinvented with chronographs featuring a slimmer 41 mm case, as well as feminine models with refined 33 mm proportions, powered by a quartz movement. A complete range, designed to suit every wrist with style and sophistication, always featuring a dial inspired by the waves of the Mediterranean.
Hampton, a tribute to Art Deco
A different atmosphere now: the Atlantic Coast with the Hampton collection. This timepiece embodies the chic yet relaxed spirit of Long Island, the iconic seaside destination on America’s East Coast. Its rectangular silhouette, defined by clean lines and softened angles, also echoes the Art Deco style of the 1920s—a minimalist aesthetic that remains decidedly on trend a century later. Whether featuring refined-toned dials, a fully black lacquered version, rose gold (750/1000), or diamond settings, each model asserts a distinctive and bold style, flawlessly executed.
Classima, simplicity and elegance
For those who appreciate subtle refinement, the Classima line stands out. Each model plays with colors and materials, adapting to every style and every wrist, from 42 mm down to 31 mm. Discreet yet practical, its complications accompany everyday life and celebrate the moments that matter—much like Baume & Mercier, which for nearly 200 years has transformed each life moment into a timeless memory.
Marking life’s milestones is, after all, Baume & Mercier’s true calling. Try it for yourself: chances are that at least one person around you has already received a Baume & Mercier watch—Christmas included. The gift race is officially on!
