The vintage revival at TAG Heuer, the finer points on ceramic and a German watch in the Swiss Alps.
By the time I got back from a whistle-stop day in Manchester to watch TAG Heuer’s latest football partner, the Red Devils, take on arch rivals the Sky Blues in the local derby, it was already time for a new shift in direction at the brand in La Chaux-de-Fonds. The first collectors’ summit by the brand, which was held over two days last week, presented the new Autavia model determined by the Autavia Cup earlier this year (and scheduled for release at Baselworld 2017) but also signaled a wider move to capitalize on the brand’s fantastic history in the “Heuer” era. You can read more about this significant development in Olivier Müller’s article today. In the penultimate day of our summer competitions, you can also win a giant wall clock kindly offered by TAG Heuer.
« Ce mois-ci, gagnez une montre Eterna pour dames »
Later on this week, David Chokron offers an excellent overview of the different applications of ceramic in watchmaking, from the lightweight but resistant watches of Richard Mille to the innovative and prestige Magic Gold at Hublot, he looks at the many benefits, but also the one caveat, of this high-tech material. On the subject of technological innovation, Hublot awarded its Hublot Design Prize 2016 last week to a Lausanne-based designer, Christophe Guberan, who works with innovative material technologies. You can read our article later this week.
Last but not least, I took advantage of a rare day off to go hiking in the Swiss Alps… with a German watch on my wrist. The Glashütte Original Senator Excellence would not necessarily be my first choice for such an adventure, but it arrived at the office the day before, so the opportunity was too good to miss. Read my hands-on report on this understated watch that is packed with horological innovation later this week.
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