Press release
The new boutique is divided between two floors with a total area of 125 square metres, with ample space for both a traditional sales area and a more reserved space for collectors and customers wishing for an even more exclusive and dedicated service. The boutique overlooks Rue du Rhône with its large central window and the two side windows.
The design is that typical of Officine Panerai boutiques, in which forms, colours, and materials contribute to creating a simple and sober environment, characterized by Italian style and taking its inspiration from the sea, thanks to the use of materials like teak wood and steel, port-hole shaped windows, and sinuous furniture elements. Within the Geneva boutique, just as at the Panerai boutiques all over the world, customers can find the whole range of Officine Panerai collections.
“The opening of a mono-brand boutique in Geneva is an investment, a symbolic act and a sign of maturity for a brand like ours – commented Angelo Bonati, CEO of Officine Panerai. The journey undertaken in recent years to consolidate our positioning as a high-quality brand finds its natural expression in the opening of this boutique, which allows us to offer our customers a new place in which to fully enjoy the Panerai experience”.
The Officine Panerai boutique in Geneva is the first in Switzerland and the thirteenth in the world. It goes to join those already opened in Florence and Portofino, Madrid, Los Angeles and New York, Buenos Aires, Shanghai, Beijing and Hong Kong, Tokyo, Doha and Dubai.
Founded in 1860 in Florence as a workshop, store and watch-making school, Officine Panerai was for many years the supplier of precision instruments to the Italian Navy, above all catering to the needs of frogman commando units. The projects developed in that period – among which are the Luminor and Radiomir watches – were for years protected by military secret, until the acquisition of the brand by the Richemont Group in 1997 and the subsequent launch on the international marketplace. Today, Officine Panerai is the only Italian high-end watch-making company.
At the Neuchâtel manufacture, it develops and produces its own watches and movements, a combination of Italian design and history and Swiss manufacturing expertise.
