Press release
Heguy, one of the world's legendary players with a (10) handicap, will be the new team's general manager. The Pilarà- Piaget team includes Bautista Heguy (8), HilarioUlloa (9), CristianLaprida (8) and Tomas Garcia del Rio (8)—a winning combination of experience, talent and determination.
“For a brand as committed to the transfer of knowledge and competencies as Piaget, the new Pilarà-Piaget team has a particular meaning,” says Philippe Léopold-Metzger. “On the one hand, there's the experience of Marcos Heguy, our brand ambassador, and the family tradition represented by Bautista Heguy, Marcos' brother and the captain of the team; and on the other, the audacity and ambition of new talent in Argentinian polo. Piaget is proud not only to have been associated with promoting this most noble of sports since the 1980s, but equally to support a team that is perfectly in harmony with the values that are so dear to us.”
José AbergCobo, Pilarà sales director adds, “Pilarà is the ideal spot for families seeking a healthy lifestyle and outdoor sport. Since its inception, we have targeted both those who appreciate amateur sport as well as sports professionals who excel at the highest competitive level. It is a great honour for us to share with Piaget our support for this new team – a team that combines the long experience in polo of the Heguy family and the enthusiasm of the sport's latest talent.”
For the fourth consecutive year, Piaget and Pilarà are involved with supporting the team that bears their names and in the promotion of the fundamental principles of top-level competitive sport: excellence, precision and respect. The next Triple Crown, which will take place in Buenos Aires in the fall of 2011, is already showing signs of being highly competitive. With the leadership and vision of Marcos Heguy and its collective handicap of 33, Pilarà-Piaget is certain to be a formidable contender in the new polo season.
Piaget has been involved with the elite sport for more than 30 years. In 1979, the Swiss watchmaker created the first Piaget Polo collection of timepieces inspired by the power, performance and beauty of the sport.Over the years, the company has continuously increased its support for polo, particularly in Argentina and Palm Beach. Its connection with polo is now stronger than ever thanks to the bond that the company has developed with “magician” Marcos Heguy, brand ambassador since 2007, and to its support for the Pilarà-Piaget team.
About Piaget in Argentina
Piaget has been distributed by Herkohn since 1965. The brand relies on the long experience of the Kohen family, who have developed the brand locally for the past three generations. Herkohn SA has played a key role in the development of the strong connection that has been established between polo and Argentina. About Pilarà Pilarà is a real estate complex developed around a century old Estancia, which combines both the natural beauty of the Argentinian countryside with artful landscaping by prestigious Carlos Thays. Located in Pilar, Argentina's ultimate polo reference, Pilarà's design ensures that it stands out: 60% green areas, large plots, easy circulation, and access to top -evel sports facilities – including tennis, golf and polo clubs, which enjoy the active participation of three key players in these sports: Gabriela Sabatini, Jack Nicklaus and Marcos Heguy. For further information, please go to www.pilara.com.ar
