Press release
Just when you thought it couldn't get any better. The latest Invidia, a modest little beginner with its sights set on higher things, is seductively insinuating its way into a family of diamond-studded models that looks all set for a sparkling future. Despite its lofty aspirations, there's also a dash of classicism, one that transforms the key codes of convention into a bold rebellious statement. It knowingly pleases and intrigues, and therein lies its destiny. A true revelation at the latest watchmaking forays in Basel this spring 2010, it has already made its debut as summer draws near, effortlessly cutting a swathe into the inner circle of avid enthusiasts.
The precious 'Invidia'
The ceramic dial plays on textural effects to enhance the Arabic numerals arranged around a bronze minute-circle punctuated with luminescent graduations. And as if to emphasise the passing of time, each hour, made visible at night by means of two hands coated with a sprinkling of superluminova, is possessed of a triangular pointer. All these elements cohabit harmoniously, together forming an exquisite dialogue between the circle of the dial and the rectangle, a precious repository for two rows of diamonds of the finest qualify. A range of optional colours is available from white to black through chocolate brown. Water-resistant to a depth of 30 metres, fitted to a leather strap with deployant buckle, carefully selected to match the chosen options, its Swiss made quartz motor is concealed beneath a sapphire crystal. Available in 7 versions: 3 in steel, 1 in two-tone and 3 in pink pvd.
Pilo & Co, Geneva
Constantly updated, open to customisation Committed to being one step ahead of the trend, Pilo & Co Genève has been recognised since its creation in 2001 for its ability to master the art of multiple identities. Eleven collections devoted to design and accessibility, capturing the mood of the moment. Among the many renowned Swiss made groups, thanks to a good, strong start and controlled expansion, the watchmaking brand just keeps on going. Covering all segments of the industry, it switches seamlessly from mechanical to technological and back again, without once losing its sense of aesthetics. Little wonder, then, that it is witnessing the arrival of a growing number of clients, all wishing to stand out from the crowd by ordering a custom design consistent with their own personality, and often crafted around precious stones and gem-setting techniques.
Particularly appealing in terms of price bracket, one of its main features, it is showcased in the windows of more than forty retail outlets in Switzerland and boasts two eponymous boutiques in Geneva, one on each river bank. It has focused primarily on China where it already has 8 boutiques, not forgetting its loyal markets in the Middle East, the Lebanon, Libya, Algeria, Russia, Kazakhstan, France, Spain, Gibraltar and the US.
