The Swiss fashion designer is renowned for his focus on luxury upcycled fabrics, and is the perfect match for OMEGA’s own commitment to environmental impact and sustainability in watchmaking.
Using arresting details and materials, such as discarded beads, Germanier is a leading name in eco-friendly style, drawing inspiration from a futuristic vision of utopia. His garments have been worn by many international celebrities including Lady Gaga and Taylor Swift, while his work has been recognized with numerous nominations and accolades within the fashion industry.
Likewise, OMEGA watches have long been associated with exploration across land, ocean and space, and for that reason, sustainability is a natural evolution of the brand’s DNA. Today, there is a determined focus to extend those values across the business – beginning with the sustainably- built OMEGA factory that opened in Biel, Switzerland, in 2017.
Kévin Germanier’s work was most recently seen at the vibrant Opening Ceremony of Paris 2024, where one of his fashion creations was worn on the runway by the para athlete, Bebe Vio. Yet another link with OMEGA, who is the Official Timekeeper of the Olympic Games and the Paralympic Games, and who counts Bebe as a sporting ambassador.
OMEGA looks forward to working with Kévin Germanier. As well as sharing a pride for being Swiss, the partnership is a chance to highlight the same passion for modern style, innovation, and thoughtful production.
