Press release
With such a prime address and grand interiors, Sparkle Roll Group Limited, the exclusive dealer of Richard Mille in PRC, invested HK$45 million in building this flagship in Beijing. From raw materials to watch displays, everything was shipped in from Paris.
The exterior of the hotel is a reminiscent of the 17thcentury architecture of Southern Europe. However, the interior of the Richard Mille is contrastingly high-tech and contemporary by using black as the dominant color in all parts of the space and furnishing. A striking contrast of the old and the new is the sensible representation of the brand itself.
Legendale Hotel © Richard Mille
Many designs were inspired from the original design of the watch. Arches wrapped in black leather dominate the main seating area; the showcases are built in the tonneau shape; the 3-dimensional engraved glass windows form a signature throughout all Richard Mille stores. The combination of dark ebony, black leather and etched glass subverts a classical concept and reinterprets it in a way that perfectly showcases the charisma of the Richard Mille collections.
The new boutique in Beijing © Richard Mille
© Richard Mille
Richard Mille is regarded as the rupture in the watch industry where he pioneered and revolutionalized watchmaking for the future by applying concepts and materials from the world of motorsport racing, aerospace and medical industries.
Richard Mille Brand New Flagship Boutique :
Legendale Hotel Beijing, Shop N°. 3 & 4, 1/F, #90-92 Jinbao Street, Dongcheng District Beijing,
P.R.China 100005
Tél.: +86 (10) 85221538
