Press release
The debut collection comprises five sporty models offering stylish looks, rugged design and precision timing. For the popular Swiss makers of fashionable accessories for the wrist, the Chrono Automatic represents an audacious challenge to a market dominated by upscale brands and traditional, more conservative design.
The Swiss firm's ever-inventive and creative designers have wrapped the inimitable Swatch look and feel around a new self-winding movement, putting assured chrono automatic performance and extraordinary style within easy reach of adventurers everywhere.
Each of the five debut models in the Swatch Chrono Automatic Collection features a moulded plastic case; disc-shaped windows in the crystal glass caseback present an unobstructed view of the fascinating mechanical movement within.
The heart of the Swatch Chrono Automatic is the new self-winding ETA Calibre C01.211, a fifteen-jewel, 3Hz movement with a 46-hour power reserve. The thirty-minute and six-hour chrono counters are positioned at 12 and 6 o'clock, respectively, while the continuous seconds counter appears at 9 o'clock. A date aperture appears on all models at 3 o'clock. Designed to appeal to active, style-conscious men with an eye for sporty design, precision quality and value, the Swatch Chrono Automatic is guaranteed to shake things up in Switzerland and beyond.
The first five models in the exciting new Swatch Chrono Automatic Collection are presented below.
Simply Pure © Swatch
SVGK402 SIMPLY PURE
This impressive contribution to the new collection offers striking contrasts and a lightweight, rugged design.
The structured black rubber strap of this commanding Chrono Automatic closes with a brushed stainless steel 316L buckle and holds a transparent clear plastic case.
A polished stainless steel 316L ring holds a crystal glass caseback, where a clear opening the shape of overlapping discs offers an unobstructed view of the intricate, fifteen-jewel automatic movement within. Crown, chrono pushers and bezel are fashioned of brushed stainless steel 316L. Raised, polished hour markers on the bezel indicate all hours, and raised shiny minute indexes mark the first quarter hour.
A sapphire glass protects the structured, sun brushed silver dial, which is framed by a brushed silver flange with black minute ring and blue hour indexes. Black Arabic numerals indicate all hours on the dial; a black-on-white date aperture appears at 3 o'clock. Black lines outline the 30-minute chrono counter at 12, the 6-hour counter at 6 and the continuous seconds counter at 9 o'clock.
All counter dials feature contrasting brushed and polished surfaces, blue and black numerals and black indexes; the chrono counters have shiny hands, the small seconds counter a white hand. A slim blue central chrono seconds hand registers stop times, and polished squelette hour and minute hands with white superlite highlights mark the time of day.
CHF 385.-
Sign In The Sky © Swatch
SVGK403 SIGN IN THE SKY
Light, white elegance and effortless style combine to give this model a delightful look and feel.
The robust, lightly textured white rubber strap of this dazzling Chrono Automatic meshes snugly with the transparent clear plastic case. A polished stainless steel 316L ring holds the crystal glass caseback, where a clear opening the shape of overlapping discs presents a fascinating view of the intricate, fifteen-jewel movement within. Crown, chrono pushers and the bezel are fashioned of brushed stainless steel 316L; the bezel features raised hour dots with superlite white highlights at hours 1, 2, 3, 6, 9 and 12 and polished steel indexes in relief at all other hours; shiny raised minute indexes mark the first quarter hour.
Asapphire glass protects the sun brushed silver dial, which is surrounded by a white flange with a black minute ring and Arabic numerals (05, 10 …60). Shiny applique numerals mark 2 and 4 o'clock; double-strip shiny applique hour markers indicate all other hours but 9, and a black-on-white date aperture is positioned at 3 o'clock.
A light grey-on-white crosshatch pattern fills the central zone and extends to the continuous seconds counter dial at 9 o'clock, which has black indexes, black numerals and a polished metal hand.
The two chrono counters feature brushed silver dials, black numerals and indexes and polished metal hands; the 30-minute counter is at 12 o'clock, the 6-hour counter at 6 o'clock. A slim white central chrono seconds hand registers stop times, and polished hour and minute hands mark the time of day.
CHF 385.-
Right Track © Swatch
SVGB400 RIGHT TRACK
Black is beautiful, and its built-in black beauty puts this remarkable timepiece in a class of its own.
The black leather alligator pattern strap and black stitching of this elegant Chrono Automatic make a perfect frame for the solid matt black plastic case.
A polished stainless steel 316L ring holds a black crystal glass caseback with a double-disc window onto the fascinating mechanics of the automatic movement within. Crown, chrono pushers and the bezel are fashioned of black brushed stainless steel 316L, the bezel features an engraved white tachometric scale.
A sapphire glass protects the black and sun brushed silver dial, which is surrounded by a brushed silver flange with a fine black minute ring. Absent all numerals and hour markers, the dial features a black-on-white date aperture at 3 o'clock. The chrono and continuous seconds counters show black dials set off by a common sun brushed silver background with black indexes; the chrono counters (30-minute counter at 12 o'clock, 6-hour counter at 6 o'clock) feature white and red numerals, white indexes and red hands, with ‘min' and ‘H' in white indicating minutes and hours respectively.
The small seconds counter at 9 o'clock shows white numerals and indexes and has a polished metal hand. A slim red central chrono seconds hand registers stop times, and tie-shaped polished squelette metal hour and minute hands with white superlite highlights mark the time of day.
CHF 385.-
Blunge © Swatch
SVGK400G BLUNGE
A rugged navigational instrument for today's rough and ready world travellers. T
he bracelet of this superlative Chrono Automatic is formed of contrasting brushed and polished stainless steel 316L links and features a foldover brushed stainless steel 316L clasp. The bracelet meshes nicely with the moulded transparent clear plastic case.
A polished stainless steel 316L ring holds the crystal glass caseback; a clear opening the shape of overlapping discs presents an unobstructed view of the intricate, fifteen-jewel movement within. Crown, chrono pushers and the bezel are fashioned of brushed stainless steel 316L; the bezel presents engraved dark blue Arabic numerals (01, 02 … 23 (‘24' is orange); a clear sapphire glass protects the sun brushed blue dial.
A white flange underlines the world traveller look with a ring of three-letter international airport codes (CDG, LAX, HKG, etc) in black or orange. Adjacent to the flange is a white-on-dark blue minute ring with orange deltas at hours 6 and 12. Shiny applique Arabic numerals indicate hours 1, 2, 4, 5, 7, 8, 10 and 11 on the dial; a black-on-white date aperture appears at 3 o'clock.
The counters are framed by shiny applique bands with numerals in blue and orange; the 30-minute counter at 12 o'clock has a blue hand, the 6-hour counter at 6 o'clock has a shiny metal hand and the continuous seconds counter at 9 an orange hand. A slim orange central chrono seconds hand registers stop times, and shiny tapered hour and minute hands with white superlite highlights mark the time of day; the hour hand shows a small squelette aperture.
CHF 395.-
Silver Class © Swatch
SVGK401G SILVER CLASS
Sophisticated styling and grey-scale shades of elegance make this the perfect adventurer's accessory.
The bracelet of this splendid Chrono Automatic features contrasting brushed and polished links and a brushed foldover clasp, all in stainless steel 316L. The bracelet grips a transparent plastic case.
A stainless steel ring holds a crystal glass caseback with a clear, overlapping disc shaped window onto the fascinating fifteen-jewel automatic movement. The polished crown and chrono pushers complement the contrasting brushed and polished surfaces of the bezel, all fashioned of stainless steel 316L.
A sapphire glass protects the vertical brushed silver aluminium dial, which is framed by a brushed silver flange with a fine tachometric scale. A black minute ring links shiny applique arabic numerals indicating hours 1, 2, 4, 5, 7, 8, 10 and 11 and shiny applique deltas at hours 6, 9 and 12. An elegant white-on-black date aperture is positioned at 3 o'clock.
Shiny applique concentric rings frame the brushed silver dials of the 30-minute counter at 12, the 6-hour counter at 6 and the continuous seconds counter at 9 o'clock. All counters show black numerals and indexes and black hands. A slim orange central chrono seconds hand registers stop times, and black squelette hour and minute hands with white superlite tips mark the time of day.
CHF 395.-
The Swatch Chrono Automatic Collection will be available from October the 15th in all Swatch points of sales.
