Press release
Mastering Speed for 150 years
Tradition meets innovation in Tag Heuer's newest motor-sports inspired timepieces
Motor-sports inspired, innovation driven: TAG Heuer is Swiss watch industry's master of speed
TAG Heuer has become the world's premium sports watch brand by remaining faithful to the traditional values and savoir-faire it shares with professional motor sports: advanced design and materials, high performance, ultimate precision, unsurpassed reliability and a total commitment to innovation.
Central to this unique synergy is the concept of speed.
TAG Heuer's 150-year passion for speed goes back to the pioneering Swiss watchmaker who founded the brand in 1860. An early automobile enthusiast and an avid fan of horse racing, Edouard Heuer was also a visionary. Realizing very early on that the world was changing fast and machines were the driving force, he put every ounce of his talent into keeping pace. Soon he was producing the fastest, most accurate, and most complicated timepieces the world had ever seen. Today, 150 years after Edouard Heuer's first creation, TAG Heuer remains, at the avant-garde of innovation, the undisputed Master of Speed.
Nowhere has that mastery been better tested than in the fast-paced, constantly evolving world of professional motor racing. Through its partners and timekeeping responsibilities, TAG Heuer is a key player in Formula One, Indy 500, Le Mans 24 Hours, the Monaco Grand Prix, and the World Rally Championship. It was the first watch brand to develop dashboard chronographs for sports cars, partner with racing drivers, sponsor an F1 team, and master chronometric time to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.
But the brand's link to racing is not just technological. More than anything, TAG Heuer's commitment to racing is human and personal. Every great hero of motor racing, from Juan Manuel Fangio to Ayrton Senna to Vodaphone Mclaren Mercedes Champions Lewis Hamilton and Jenson Button in F1, the Audi Team in Endurance, and new star Sébastien Ogier in the World Rally Championship — has been part of the TAG Heuer legend. These driving Ambassadors do more than just endorse the products: they road test them at lightning speeds on the fastest circuits in racing. The result of this intense R&D is a feedback chain unique in the industry. Working closely with TAG Heuer designers, engineers and craftsmen, TAG Heuer's driving ambassadors provide invaluable insights, which, each year, are turned into new functions and details, and new levels of performance and precision.
This year is no exception: as part of TAG Heuer's “Mastering Speed for 150 Years Celebrations”, the Swiss legend is launching new models that epitomize more than ever its profound links with motor-racing's best.
The Carrera Heritage Collection
In 1963 Jack W. Heuer, the son of Charles-Edouard Heuer, started work on a new chronograph specifically designed for drivers and motor-racing enthusiasts. A life-long fan of the sport himself, he knew what it was needed: a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for road wear. The following year he launched the result, a mechanical, manual-wound chronograph called the Carrera. For the name, he reached back to a racing legend from the 1950s, the Carrera Pan Americana, a five-day, 3,300 kilometers (2,100 mile) race across Mexico. The most prestigious — and dangerous — endurance race of its day, the Carerra, which in Spanish mean “competition of the highest order” remains synonymous with excitement, danger, adventure, and heroism.
It was the perfect name for Jack's most ambitious creation to date. The elegant simplicity, purity and sobriety of the optimized dial design made the Carrera a huge success and launched a golden era of creativity and innovation for the Heuer brand. Among their first wearers were every Ferrari Scuderia driver — legends like Carlos Retmann, Clay Regazzoni, Jacky Ickx, Niki Lauda, Mario Andretti, Gilles Villeneuve and Jody Scheckter. Other 70s greats also wore the watch, including Jo Siffert, Ronnie Peterson, Emerson Fittipaldi, Denis Hulmes and John Surtees. Jack W. Heuer's all-time favorite watch, the extremely rare Carrera 18 Karat Gold, dates from this era.
New editions and innovations continued through the 1990s and into the 21st century. Motor racing will always be the inspiration of the Carrera, but watchmaking savoir-faire drives it forward. The most recent example of its avant-garde position is last year's Carrera Calibre 1887 Chronograph, TAG Heuer's first high-volume fully integrated column-wheel chronograph movement produced in-house. It won the “La Petite Aiguille” 2010 Best Watch of the Year Award at the Grand Prix de l'Horlogerie de Genève.
This year, once again challenging existing rules and conventions, TAG Heuer again surprises with the Carrera Heritage Collection, a watch and a chronograph with classic looks, yet deeply rooted in the Carrera legacy.
The Carrera Heritage Collection:
Carrera Heritage Calibre 6 Watch (39mm)
Carrera Heritage Calibre 16 Chronograph (41mm)
The Carrera Heritage Collection reinterprets the most iconic timepiece of motor racing through the prism of 150 years of horological tradition. It is not retro but vintage: the classic codes of a golden age of watchmaking are respected and lovingly reinterpreted. The case is polished to a glowing luster, as is the monochrome TAG Heuer logo. On some versions, the hands are a deep and burnished blue. Exquisite “flinqué” engraving texture adorns the dial; for the flange and counters, vintage minuterie. Even the hand shape is historically accurate. The polished and raised Arabic numerals come from an earlier source in the TAG Heuer library: a Heuer watch from 1945. The pushbutton, digits, crown and index designs are also from this earlier “muse”.
La collection Carrera Heritage se décline en une montre de 39 mm pourvue du mouvement du Calibre 6 The Carrera Heritage Collection is available in a 39mm watch edition equipped with an automatic Calibre 6 movement with an azurage embossed small second counter and the date at 6 o'clock. The 41mm automatic chronograph version with the Calibre 16 movement inside and three azurage-embossed sub-counters on the dial. Several options are offered — steel, steel and gold, and steel and rose gold, all with crystal sapphire case back showing the cogs and wheels of the movement inside. Straps are in high-grade alligator with steel folding clasp with safety push buttons; bracelets are 5-row alternate fine-brushed and polished steel. Water resistance is to 100 meters. A standout watch version in massive rose gold is elegantly strapped with a rose gold pin buckle.
Technical specifications
CARRERA Calibre 16 Heritage Chronograph (41mm)
References CAS2111.BA0730 : Silver dial with steel bracelet
CAS2111.FC6292 : Silver dial with dark blue alligator strap
Movement TAG Heuer Calibre 16– Automatic Chronograph - Date
Dial • Silver dial with “flinqué” effect
• 3 counters:
o chronograph minute at 12 o'clock
o chronograph hour at 6 o'clock
o running second at 9 o'clock
• Embossed chronograph counters with azurage at 12 and 6 o'clock
• Protruded polished blue arabic numerals
• Polished blue watch and chronograph hands
• Protruded & polished monochrome TAG Heuer logo
• “CARRERA automatic” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 41mm
• Polished steel case
• Polished steel fixed bezel
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Polished steel crown with TAG HEUER logo on the face
• Polished push buttons
• Scratch resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed and polished steel bracelet
o Fine-brushed steel for row 1,3 and 5
o Polished steel for row 2 and 4
OR
• Dark blue alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011(ex La Chaux-de-Fonds)
CARRERA Calibre 16 Heritage Chronograph (41mm)
References CAS2113.BA0730 : Silver dial (black indexes) with steel bracelet
CAS2113.FC6266 : Silver dial (black indexes) with black alligator strap
Movement TAG Heuer Calibre 16– Automatic Chronograph - Date
Dial • Silver dial with “flinqué” effect
• 3 counters:
o chronograph minute at 12 o'clock
o chronograph hour at 6 o'clock
o running second at 9 o'clock
• Embossed chronograph counters with azurage at 12 and 6 o'clock
• Protruded polished black arabic numerals
• Polished blue watch and chronograph hands
• Protruded & polished black TAG Heuer logo
• “CARRERA automatic” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 41mm
• Polished steel case
• Polished steel fixed bezel
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Polished steel crown with TAG HEUER logo on the face
• Polished push buttons
• Scratch resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed and polished steel bracelet
o Fine-brushed steel for row 1,3 and 5
o Polished steel for row 2 and 4
OR
• Black alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011(ex La Chaux-de-Fonds)
CARRERA Calibre 16 Heritage Chronograph (41mm)
References CAS2110.BA0730 : Black dial with steel bracelet
CAS2110.FC6266 : Black dial with black alligator strap
Movement TAG Heuer Calibre 16– Automatic Chronograph - Date
Dial • Black dial with “flinqué” effect
• 3 counters:
o chronograph minute at 12 o'clock
o chronograph hour at 6 o'clock
o running second at 9 o'clock
• Embossed chronograph counters with azurage at 12 and 6 o'clock
• Protruded polished silver arabic numerals
• Polished silver watch and chronograph hands
• Protruded & polished monochrome TAG Heuer logo.
• “CARRERA automatic” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 41mm
• Polished steel case
• Polished steel fixed bezel
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Polished steel crown with TAG HEUER logo on the face
• Polished push buttons
• Scratch resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed and polished steel bracelet
o Fine-brushed steel for row 1,3 and 5
o Polished steel for row 2 and 4
OR
• Black alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
CARRERA Calibre 16 Heritage Chronograph
Rose Gold-colored dial (41mm)
References CAS2112.FC6291 : Silver dial with brown alligator strap
Movement TAG Heuer Calibre 16– Automatic Chronograph - Date
Dial • Silver dial with “flinqué” effect
• 3 counters:
o chronograph minute at 12 o'clock
o chronograph hour at 6 o'clock
o running second at 9 o'clock
• Embossed chronograph counters with azurage at 12 and 6 o'clock
• Protruded polished rose-gold-colored arabic numerals
• Polished massive rose-gold (18K 5N) hour, minute and running second hands
• Polished blue hour, minute and central second chronograph hands
• Protruded & polished monochrome rose-gold-colored TAG Heuer logo
• “CARRERA automatic” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 41mm
• Polished steel case
• Polished steel fixed bezel
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Polished steel crown with TAG HEUER logo on the face
• Polished steel push buttons
• Scratch resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • Brown alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
CARRERA Calibre 16 Heritage Chronograph
Steel and Gold (18K 3N) (41mm)
References CAS2150.BD0731 : Silver dial with steel and gold (18K 3N) bracelet
CAS2150.FC6291 : Silver dial with brown alligator strap
Movement TAG Heuer Calibre 16– Automatic Chronograph - Date
Dial • Silver dial with “flinqué” effect
• 3 counters:
o chronograph minute at 12 o'clock
o chronograph hour at 6 o'clock
o running second at 9 o'clock
• Embossed chronograph counters with azurage at 12 and 6 o'clock
• Protruded polished gold-colored arabic numerals
• Polished gold-plated (18K 3N) hour, minute, and running second hands
• Polished blue hour, minute and central second chronograph hands
• Protruded & Polished monochrome gold-colored TAG Heuer logo
• “CARRERA automatic” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 41mm
• Polished steel case
• Polished massive gold (18K 3N) fixed bezel
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Polished steel crown with TAG HEUER logo on the face
• Polished steel push buttons
• Scratch resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed steel and gold capped (18K 3N) bracelet
o Fine-brushed steel for row 1 and 5
o Polished steel for row 2 and 4
o Polished gold capped (18K 3N) for row 3
OR
• Brown alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
Carrera Calibre 6 Heritage (39mm)
Reference WAS2111.BA0732: Silver dial with steel bracelet
WAS2111.FC6293: Silver dial with dark blue alligator strap
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Silver dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished blue arabic numerals
• Polished blue hands
• Protruded & polished monochrome TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished steel case
• Polished steel fixed bezel
• Polished steel crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed and polished steel bracelet
o Fine-brushed steel for row 1,3 and 5
o Polished steel for row 2 and 4
OR
• Dark blue alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
Carrera Calibre 6 Heritage (39mm)
Reference WAS2113.BA0732: Silver dial (black indexes) with steel bracelet
WAS2113.FC6180: Silver dial (black indexes) with black alligator strap
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Silver dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished black arabic numerals
• Polished blue hands
• Protruded & polished monochrome black TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished steel case
• Polished steel fixed bezel
• Polished steel crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed and polished steel bracelet
o Fine-brushed steel for row 1,3 and 5
o Polished steel for row 2 and 4
OR
• Black alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
Carrera Calibre 6 Heritage (39mm)
Reference WAS2110.BA0732: Black dial with steel bracelet
WAS2110.FC6180: Black dial with black alligator strap
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Black dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished silver arabic numerals
• Polished silver hands
• Protruded & polished monochrome TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished steel case
• Polished steel fixed bezel
• Polished crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed and polished steel bracelet
o Fine-brushed steel for row 1,3 and 5
o Polished steel for row 2 and 4
OR
• Black alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
Carrera Calibre 6 Heritage
“Rose Gold-colored” dial (39mm)
Reference WAS2112.FC6181: Silver dial with brown alligator strap
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Silver dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished rose-gold-colored arabic numerals
• Polished massive rose gold (18K 5N) hour and minute hands
• Polished blue running second hand
• Protruded & polished rose-gold-colored TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished steel case
• Polished steel fixed bezel
• Polished crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • Brown alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
Carrera Calibre 6 Heritage
Steel and Rose Gold (18K 5N) (39mm)
Reference WAS2151.BD0734: Silver dial with steel and rose gold (18K 5N) bracelet
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Silver dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished rose gold-colored arabic numerals
• Polished massive rose gold (18K 5N) hour and minute hands
• Polished blue second hand
• Protruded & polished rose-gold-colored TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished steel case
• Polished massive rose gold (18K 5N) fixed bezel
• Steel polished crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed steel and rose gold capped (18K 5N) bracelet
o Fine-brushed steel for row 1 and 5
o Polished steel for row 2 and 4
o Polished rose gold capped (18K 5N) for row 3
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
Carrera Calibre 6 Heritage
Steel and Gold (18K 3N) (39mm)
Reference WAS2150.BD0733: Silver dial with steel and gold (18K 3N) bracelet
WAS2150.FC6181: Silver dial with brown alligator strap
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Silver dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished gold-colored arabic numerals
• Polished gold plated (3N) hour and minute hands
• Polished blue second hand
• Protruded & polished gold-colored TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished steel case
• Polished massive gold (18K 3N) fixed bezel
• Steel polished crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphir
e caseback
• Water resistance: 100 meters
Bracelet • 5-row alternate fine-brushed steel and gold capped (18K 3N) bracelet
o Fine-brushed steel for row 1 and 5
o Polished steel for row 2 and 4
o Polished gold capped (18K 3N) for row 3
OR
• Brown alligator strap
• Solid steel folding clasp with safety push buttons
Availability September 2011 (ex La Chaux-de-Fonds)
CARRERA Calibre 6 Heritage
Rose Gold (18K 5N) (39mm)
Reference WAS2140.FC8176: Silver dial with brown alligator strap
Movement TAG Heuer Calibre 6 - Automatic Watch – Date
Dial • Silver dial with “flinqué” effect
• Embossed small second counter with azurage at 6 o'clock
• Protruded polished rose gold-colored arabic numerals
• Polished massive rose gold (18K 5N) hour and minute hands
• Polished blue second hand
• Protruded & polished rose gold-colored TAG Heuer logo
• “CARRERA Calibre 6” lettering on the dial
• Date window at 6 o'clock
Case • Case diameter: 39 mm
• Polished massive rose gold (18K 5N) case
• Polished massive rose gold (18K 5N) fixed bezel
• Massive rose gold (18K 5N) polished crown with TAG Heuer logo on the face
• Scratch-resistant curved sapphire crystal with double antireflective treatment
• Scratch-resistant sapphire caseback
• Water resistance: 100 meters
Bracelet • Brown alligator strap
• Massive rose-gold (18K 5N) pin-buckle
Availability September 2011 (ex La Chaux-de-Fonds)
