Step into Le Truc, a cutting-edge studio blending art and technology to create stunning animations for luxury brands. Le Truc is a creative studio based in Geneva and Paris that has been revolutionizing 3D imagery since 2007. Initially focused on the Swiss watch industry, the studio has expanded its expertise to cater to diverse sectors like cosmetics, automotive, technology, and fashion.
With a team of around 40 specialists, Le Truc is renowned for its work in motion design, VFX, real-time rendering, and video mapping. In a recent visit, CEO Fabrice Rabhi shows Worldtempus the creative process behind the company’s captivating animations. From conceptualization to final rendering, each project is a blend of artistic vision and cutting-edge technology.
The studio’s portfolio includes over 60 watch brands and high-profile clients across various industries. Rabhi also highlights emerging trends in animation styles and technologies shaping the future of visual storytelling. Click play to learn more.
