From April 5 to 11, 2027, Watches and Wonders Geneva will return for a full week entirely dedicated to the art of watchmaking. The Salon will open its doors on Monday for the professional days, before moving on to a three-day public weekend from Friday to Sunday. The In The City program, open to everyone, will continue to gain momentum, with an expanded presence in the heart of Geneva that blends watchmaking, culture and immersive experiences throughout the week.
This edition will be marked by the arrival of prestigious players. House of Brands will make its debut at Watches and Wonders Geneva, bringing together three distinct names in watchmaking: Breitling, Gallet and Universal Genève. The Italian brand Damiani will also be joining the Salon for the very first time, alongside major brands.
The arrival of these new names represents an important milestone in the evolution of Watches and Wonders Geneva, and reflects the desire of major watchmaking Maisons to unite around a shared vision.
Further announcements and additional information will be communicated later.
