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ICONEEK - First live auction

ICONEEK First live auction

Buy or sell a watch at auction without hesitation? ICONEEK innovates with its new online live auction service

ICONEEK, a major player in Geneva for 7 years in the expertise, sale and certification of modern and collector's watches, is launching its first live and online auction on June 12nd 2:30PM CEST

First live auction

LOT 116 - Omega, Speedmaster Professional Apollo XI 1969, special numbered edition, Ref. BA 145.022, movement no. 28422104, case no. 235, produced in 1969 © ICONEEK

This new "ICONEEK Live Auction" service will be modern, original and will complement the "ICONEEK Boutique". Live, online auctions whose innovation is based on:
- Very attractive sales commissions
- A modern and interactive catalogue
- An innovative rating system
- A simplified user experience
- A multi-stream live sale.

The ICONEEK team consists of recognised and experienced specialists. Vanessa Chicha, a graduate in marketing, communication and sales, is a renowned, appreciated and passionate manager, while Fabien Chicha is an internationally renowned watchmaking expert, but also an accomplished watchmaker.

Première vente aux enchères live

LOT 119 - Rolex, Oyster Cosmograph, Ref. 6265, movement no. 7064, case no. 5953715, circa 1978 © ICONEEK

Isabelle Bardy, a graduate in business communication and gemmology, with significant experience in real estate and luxury clientele, completes the team as Business Manager.

Première vente aux enchères live

LOT 68 - Patek Philippe, Perpetual Calendar Chronograph, Ref. 3970EJ, third generation, movement no. 3045368, case no. 2968267, made in 1995, sold in 1996 © ICONEEK

First live auction

LOT 110 - Patek Philippe, Nautilus 5712 date, moon phases, Ref. 5712/1A-001, delivered in 2019 © ICONEEK


ICONEEK was founded in 2014 by Vanessa and Fabien Chicha, both watch enthusiasts. Combining their expertise and experience, they have successfully rethought the acquisition of magnificent second hand, certified, modern or collector's watches. The sales depot is located in the heart of Geneva in a showroom on Place Longemalle and their website extends their international development. Expertise, know-how and professionalism are ICONEEK's essential assets. Thanks to their transparent communication, they have been successful in creating a relationship of trust with their international clientele of amateurs and collectors. To be able to offer live and online auctions responds both to the enthusiasm of customers and to a health situation that has created new demand and accelerated the digital turn.

ICONEEK has always been innovative in the way it has developed and worked with the selected objects, today they are delighted to be able to offer customers a new auction platform with a strong identity and tailor-made services.

The sales catalog is available here.


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