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Hublot - World-first with an NFT auction

Hublot World-first with an NFT auction

Jean-Claude Biver and the Swiss company WISeKey are leading the way, announcing the first NFT auction of a luxury watch

Where auctions are already soaring for works of art and intangibles, never before has a luxury watch been the subject of an NFT (Non Fungible Token) sale.

To make history, Jean-Claude Biver has symbolically chosen the famous Bigger Bang All Black Tourbillon Chronograph "Special piece", a historic timepiece because of the major role it played in paving the way for today's new trends, a watch that has made watchmaking history, a symbol of success, a source of inspiration that has made it Jean-Claude Biver's favorite watch for over a quarter of a century.

This watch will be the first luxury watch to have a digital life with certified ownership and authenticity. This digital twin will be the "authentic" double of the physical watch in the digital space. A new chapter is opening.

Jean-Claude Biver and Switzerland's WISeKey International Holding Ltd, a Swiss cybersecurity company, are leading the way in announcing the first historic NFT auction of a luxury watch.

Première historique avec une vente aux enchères NFT

Bigger Bang All Black Tourbillon Chronograph © Jean-Claude Biver

The auction will take place on March 31,2021 on the leading Open.Sea NFT MarketPlace, which is already active in the sale of artworks.

To mark the history of this first NFT sale of a luxury watch, Jean-Claude Biver has symbolically chosen the famous "Bigger Bang All Black Tourbillon Chrono “Special piece”, a historic piece for the major role it played in paving the way for today's new trends, a watch that has marked the history of watchmaking, an emblem, a symbol of success, a cornerstone, a source of inspiration that has made it Jean-Claude Biver's favorite watch.

Its never-before-seen 'All Black' color, its dial open to the movement to reveal the beautiful mechanics (again the best defence against counterfeiting at the time), its tourbillon in an ultra-contemporary design... This watch is a true icon because it opened up new fields of exploration, new trends that have become today's standards. It symbolically represents the starting point of a whole new generation of contemporary watchmaking imagined and successfully initiated by Jean-Claude Biver at the time.

"This watch has brought me so much success and happiness," comments Jean-Claude Biver. "It is one of the most important watches in my private collection. It has not only inspired me professionally, but has also brought me so much personally.”

45 years of an extraordinary career. From the early years at Audemars Piguet, the amazing Blancpain adventure, the collaboration with Nicolas Hayek, Omega, then the dazzling development of Hublot, the presidency of the watchmaking division of the French group LVMH, the rejuvenation of TAG Heuer, the re-launch of Zenith, the creation of the first Swiss luxury connected watch with Google and Intel, or his commitment against racism during the EURO2008 and the Charity Water campaign with Depeche Mode to name but a few, not forgetting his swiss mountain cheese... Jean-Claude Biver is a living legend in the watch industry, characterized by his commitment to the Swiss watch industry, his spirit of daring and entrepreneurship, with passion.

Jean-Claude Biver and Carlos Moreira, CEO of WISeKey, launched 12 years ago at BaselWorld the first digital certification of a luxury watch. https://www.youtube.com/watch?v=gIWx_Z6JdJA.

They are now repeating this technology breakthrough with the use of Digital identification combined with NFT to use the existing digital certificate of authenticity on the Hublot watch and checking and creation of a Digital Twin with its corresponded Non-Fungible Token.
Today, they go again together for a new breakthrough linking watchmaking and new technologies with the use of digital identification combined with NFT to use the existing digital certificate of authenticity on the watch with the creation of a digital twin with corresponding NFT (Non Fungible Token).

 

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The brand

From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand, which is currently headed by Ricardo Guadalupe - its CEO since 2012, to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.

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