“The Pasha is both an aesthetic and a feeling of strength and power..." says Pierre Rainero, Director of Image, Style and Heritage at Cartier. "Moreover, when we launched it in 1985 it was immediately worn by an entire generation of opinion leaders. It has kept this strength.”
Successfully relaunched in 2020, the new Pasha de Cartier watch is sophisticated in terms of watchmaking functions and design details that combine to strengthen and maximise its ergonomic appeal: interchangeable straps, sapphire case back, a new crown and personalised engraving. A cult watch whose repertoire is growing in 2021 with two new key designs: from a more feminine 30 mm version to a more masculine 41 mm chronograph version.
The Pasha de Cartier 41mm Chronograph Watch
Made to measure records, the new Cartier chronograph boosts the Pasha watch’s power and visibility. A strong approach that further enhances the watch’s design, accentuated by the presence of a rotating bezel and two push-pieces. Faithful to the historic version of the first Pasha chronographs, these two buttons, set with a cabochon, have kept the original design’s volume. A choice of both style and excess that is perfectly in line with the Pasha de Cartier spirit. “The chronograph interpretation differs from a simple display to offer a daring aesthetic alternative", says Marie-Laure Cérède, Director of Design for Watchmaking at Cartier. "This latest addition to the Pasha family thus revives the myth in a new light.”
This new chronograph version is equipped with a 1904-CH MC Cartier Manufacture movement and a sapphire case back. In steel or gold, all these versions can be interchanged thanks to an adaptation of the Cartier-developed QuickSwitch system. This invisible mechanism blends into an architecture located under the case and is activated by a single push. The metal bracelet can also be adjusted to the nearest link, without the need for tools, thanks to the SmartLink system.
A new 30mm: The exclusive women's version of the Pasha Watch
After the 35 mm version was launched in 2020, the Pasha watch is becoming more feminine with a new 30 mm size. A watch with a jewellery-watch diameter, a quartz movement and all the signature details found on a Pasha watch: from personalised engraved initials hidden behind the crown cover to interchangeable straps.
In steel or gold, with or without diamonds, all these versions can be interchanged thanks to an adaptation of the Cartier-developed QuickSwitch system. This invisible mechanism blends into an architecture located under the case and is activated by a single push.
These new references are eligible for the Cartier care program
All Pasha watch owners are invited to register their creation on the Cartier Care platform, which provides them with access to customised services and communications. Clients who register with Cartier Care and whose watch is still under warranty can also benefit from an international warranty extension of between two and eight years. This warranty includes a full service, water-resistance check, battery replacement and metal bracelet repair, according to the expiry dates determined by the Maison.
Personalisation
This exclusive gesture also comes with the possibility to personalise your Pasha de Cartier watch with an engraving in two different places. Either on the back of the case, or under the crown cover (with the exception of chronograph models), specific to the Pasha de Cartier watch, which opens to reveal a hidden and secret place where initials can be engraved. Customers may also have the red box embossed and personalised with initials or a significant date in golden characters on the front of the case.
An exclusive service for Pasha Watch owners
To celebrate the launch of the latest interpretation of its iconic Pasha de Cartier in 2020, the Maison is offering a complementary full service to Pasha owners, regardless of the year their watch was created.
