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Cartier  - Two icons become one

Cartier Two icons become one

Focus on the Tank Must Geneva Exclusive

Cartier celebrates the re-opening of its Geneva flagship boutique this month with two exclusive Tank Must limited editions. The Tank design remains elegant and avant-garde even though it is over a century old. The brainchild of Louis Cartier, who in 1917 was inspired by a picture offering a bird’s eye view of a military tank with its treads that extended beyond the body. Turning this idea into a timepiece, with two elongated sides stretching beyond the dial, he created one of the most recognizable icons in watchmaking today. This year marks the arrival of the Tank Must, a new collection that combines the design codes of both the Tank and Must collections. These new models feature a more rounded case and revisited dial proportions. The two models for the Geneva boutique re-opening are issued in two 50-piece limited editions available in a small or medium size. They are housed in stainless steel cases and come with jet-black dials, matching black alligator straps, and black synthetic spinel cabochons. 

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Characterised by audacity and inventiveness, Cartier’s watchmaking history reflects a unique state of mind: “jeweller of kings and king of jewellers”. Its renown is bound up in the tradition of excellence to which it is heir. Cartier was a forerunner in the use of platinum in jewellery and one of the pioneers of watchmaking.

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