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Chanel - Electro fever

Chanel Electro fever

Focus on the Première Electro

Inspired by the 1990s Electro music movement, this watch with its resolutely nocturnal vibe comes to life on the dance floor. Classic Chanel black strikes a vivid contrast with intense and vibrant fluorescent colors on a model featuring an atypical graphic design reflecting the codes of electro music. This new edition of the Première watch is equipped with a high-precision quartz movement and a chain bracelet interwoven with multicolored leather. The octagonal dial characteristic of the Première Collection evokes the architecture of the Place Vendôme. It appears in a black-lacquered interpretation featuring a fluorescent pink Chanel logo. On this numeral-free watch, time beats to the rhythm of music. For this model, Chanel collaborated with Ed Banger Records to create a unique electro playlist, available on Spotify. Above and beyond this sound-based environment, the collection is accompanied by a multisensorial experience. since the five models in this capsule have been redesigned to stimulate all five senses. This timepiece is also available in a 555-piece limited edition offering a triple reflection of the House’s legendary lucky number. 

Electro fever

Première Electro © Chanel

Première Electro :
Case: Stainless steel with black ADLC coating, 555-piece limited edition pieces, water-resistant to 30m
Movement: High-precision quartz
Functions: Hours and minutes
Dial: Black lacquer with fluorescent pink Chanel logo
Bracelet: Triple tour chain bracelet in stainless steel with black ADLC coating, interlaced with rainbow fluo-colored leather  

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Through her life, Gabrielle Chanel embodied strength, character and a fierce desire for independence. Maison CHANEL, avant-garde and constantly innovative, has come down through the decades to become an unmistakable symbol of distinction, elegance and refinement.

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