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The Brand Complicates Matters Beautifully

When women turn their back on quartz, seduced instead by mechanical movements, Chanel goes with them.
HH Magazine de la Haute Horlogerie - 13 March 2012 Mathilde Binetruy / BIPH

To wit the Première Flying Tourbillon whose arrival in the world of hautes complications hasn't gone unnoticed. A timepiece that reconciles technical mastery and magic, a combination dear to the brand with the double C signature.

 

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Gabrielle Chanel studded her creations with elements such as the lion (she was a Leo) and the number 5. In a world bordering on the cabalistic, places have a story too. The Première watch, which borrows the contours of Place Vendôme and the stopper of the Chanel N°5 bottle, is an anthology of all things Chanel. Since its creation in 1987, it has adopted many of Chanel's signature materials, from a woven bracelet in black leather and gold, to pearls and ceramic. In 2011, a triple-turn bracelet refreshed its decidedly vintage silhouette. For the Première's 25th anniversary, which also celebrates the brand's watchmaking debut, Chanel endows it with a flying tourbillon complication; a natural progression after the brand's first tourbillon, introduced in 2005 on a J12  (...)

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