Cyrus recently announced an exciting new partnership with the Uralkali Hass F1 Team, where the Swiss watchmaker will now become the Formula 1 team’s Official Timekeeper. This follows the brand’s sponsorship of FIA Formula E racing driver Maximilian Günther earlier this year, reinforcing the brand’s love for the race track.
The Uralkali Hass F1
Team The Uralkali Hass F1 team is the youngest on the grid, having joined Formula 1 in 2016. The team was formed by industrialist Gene Haas who is founder of Haas Automation, the largest CNC machine tool builder in the United States. The American-based team has its headquarters in Kannapolis, North Carolina, at the same facility as Haas’s other championship-winning NASCAR Sprint Cup Series team, Stewart-Haas Racing.
The drivers are Nikita Mazepin and Mick Schumacher (Michael Schumacher’s son) who are photographed here wearing their new Cyrus watches a Klepcys Vertical Tourbillon for Schumacher and a Klepcys Alarm for Mazepin. The smiles say it all!
“It’s a great honor to be the official timekeeper of Uralkali Haas F1 Team in the upcoming years,” stated Dr. Pablo Richard, co-owner of CYRUS Genève. “There is a strong link between car racing and watchmaking as both worlds share the importance of engineering. Racing cars, as well as timepieces, are powered by a mechanical heart. Both are constantly undergoing innovative technological developments and modifications in the pursuit of improvement in order to perform at their best for maximum results. We are thrilled with this partnership as we share the same values. Each of us works every day to achieve excellence in our respective areas to meet the desires of enthusiasts. We’re ready to start this exciting partnership alongside Uralkali Haas F1 Team.”
Günther Steiner, Team Principal of Uralkali Haas F1 Team enthused: “CYRUS Genève is known for its exclusivity and with a passion for both excellence and innovation, we’re delighted to welcome a brand that isn’t afraid to do things its own way – just like ourselves. Their modern approach in what is a very established timepiece market is appealing to us as we feel a genuine synergy there with our own entry and growth in Formula 1. We’re excited to have such a dynamic and exclusive brand on board and we look forward to growing our partnership as we continue our respective journeys together.”
After unveiling the partnership during the Monaco Grand Prix in May, both the Uralkali Haas F1 and Cyrus teams are preparing for the next race at the UK’s famous Silverstone track. Stay tuned to WorldTempus for more.
