It may seem like every news report and article out there is about virus updates, and to a large extent, that’s probably true. But there are other things that we should also be focusing on, equally important things. If there’s one thing that the world health situation is highlighting in a good way, it’s the need to support one another and practice compassion and rationality. Coming from a small country with high levels of international traffic that makes us particularly vulnerable to such situations, I would say I know what I’m talking about.
And something that particularly deserves our attention is the International Women’s Day, which was observed yesterday. In recent years, this day has morphed into a commercially friendly sort of soft appreciation for the XX-chromosomed, similar to Mother’s Day, but without the difficulties in securing restaurant reservations or inflated florist prices. It’s relevant to mention here the alternative title for International Women’s Day, which in some countries is called the International Day of Women’s Rights.
The struggle for gender equality all over the world is a real fight that manifests in a myriad of ways, from the serious to the trivial. But just because we support women’s rights for equal pay and march against violence towards women doesn’t mean that the smaller issues are frivolous and inconsequential. They are all symptoms of the same underlying issue.
Case in point — the astounding dearth of qualitative watches targeted at women. The paucity of female leaders of watch companies. The remarkable lack of understanding of female watch buyers.
I’m not saying that beautiful, creative and well-considered timepieces for women don’t exist; they clearly do, and you can see many of them on this very website. In comparison with the offerings available for the masculine wrist, however, the relatively few examples of qualitative feminine timepieces — this is a massive problem for me.
We’re not making a huge deal out of International Women’s Day here at WorldTempus. I suppose on some level, I’m trying to avoid the compartmentalising of women’s issues into one particular day. This month, the first month of spring (allegedly) in the Northern Hemisphere, is all about trying something new, trying something different, emerging from the cold grey cocoon of winter and doing something fresh. Watches that you’d never think of trying on, because they’re not your conventional style.
One article I’m particularly looking forward to sharing with you all is all about how you might be tempted to try on a watch that was originally built with the opposite gender in mind. Because a new watch is not just something different on the wrist. It’s also a different way to think. Who’s up for a horological adventure?
