Once again, Frédérique Constant mixes modernity, classicism, innovation, technology and craftsmanship with its new Horological Smartwatch collection. The Horological Smartwatch was born after three years of research and development with the brand being the first in the Swiss watch industry to introduce a Horological Smartwatch. Working with Manufacture Modules Technologies Sarl (MMT), a Swiss company established in Geneva in 2015 for the development and commercialization of Horological Smartwatch modules, firmware, apps and cloud, both conceive innovative and creative ways to bring the technological traits of the Smartwatch into the traditional, classic universe of Haute Horlogerie. For the first time, Frédérique Constant introduces five new Ladies models as well as presenting five completely redesigned men’s versions.
For the men’s versions, the recognizable sub-dial which is used to display the date and the "activity tracking" percentage opens up and the focus shifts to the 2, 4, 8, and 10 o’clock positions which reveal its newest features: call notifications, sleep monitoring, activity tracking, and text notifications, respectively. These new men’s timepieces present a modern twist on the classic look of its predecessors. Arabic numbers replace the traditional Roman numerals, different colored dials such as navy blue, black and silver embellished by four different style leather straps in their black, blue, dark brown or light brown versions turn this watch into a sports model for the active man. The MMT-282 quartz module is encapsulated in a 42 mm case and is completed with a 4+ year battery life.
The new Ladies models are a result of the two worlds of technology and tradition coming together, and this case complement each other perfectly. A classic look to accompany the modern woman of today in all her daily activities and improve her overall lifestyle. The brand presents a feminine look with intricate detailed dials featuring guilloché decoration, various mother of pearl accents, applied Roman numeral indexes, and white diamonds. Three of the models come in an all steel version and the last two in an elegant combination of steel and rose gold-plated bracelets. MMT SwissConnect designed the Ladies MMT-281 quartz module at a smaller scale to fit the more feminine 34 mm case. The module is powered by 2+ years battery life.
The new MMT-365 app which connects to the Smartwatch via bluetooth is available on both iOS and Android systems, with simple and easy-to-understand graphics to highlight how much one has moved and slept during the day, week or month.
